Aura Hotel Times Square

120 West 44th St., New York, NY 10036 United States (USA) near Exit 16W (113) on NJ Turnpike (~5.5mi)
View Map Reservations: 1-800-219-2797
4.0 Star Property
40.756428-73.984300
+1-800-219-2797
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Check availability
  • Avg. Group Discount of 11.1%!
  • Fitness / Gym is on-site
  • 233 rooms in property
  • Hotel has 17 floors
  • Hotel has 6 suites
  • Check-in: 4:00PM
  • Group booking rating of 10.0/10

Check Current Prices






Standard prices by room type for the next 60 days

Rates shown are nightly rates before taxes and do not necessarily reflect all discounts available. The chart provides the cheapest public rates available by room type.

Room types

Check rates1 Bed Suite
Non-smoking
Check rates1 Bedroom Double Suite Full Double Bed Bed Type Is Subject To Availability Child Meal Not Included E
Non-smoking
Check rates1 Bedroom Room
Non-smoking
Check rates1 Bedroom Suite
Non-smoking
Check rates1 Bedroom Suite Queen Bed Sofa
Non-smoking
Check rates1 Double Bed
Non-smoking
Check rates1 Queen Bed Suite
Non-smoking
Check rates2 Double Beds Deluxe Room
Non-smoking
Check ratesDeluxe
Non-smoking
Check ratesDeluxe 2 Double Beds
Non-smoking
Check ratesDeluxe Double Bed
Non-smoking
Check ratesDeluxe Double Room
Non-smoking
Check ratesDeluxe Double Room 2 Double
Non-smoking
Check ratesDeluxe Double Room 2 Double Bed
Non-smoking
Check ratesDeluxe Double Room 2 Double Beds
Non-smoking
Check ratesDeluxe Doubles
Non-smoking
Check ratesDeluxe Room Double Bed
Non-smoking
Check ratesDouble Deluxe
Non-smoking
Check ratesDouble Double De Luxe Breakfast
Non-smoking
Check ratesDouble Double De Luxe No Meals
Non-smoking
Check ratesDouble Double Deluxe
Non-smoking
Check ratesDouble Room De Luxe Breakfast
Non-smoking
Check ratesDouble Room De Luxe No Meals
Non-smoking
Check ratesDouble Room Deluxe 2 Beds
Non-smoking
Check ratesGlobal Stays Relax in Our Deluxe Double Guestroom Featuring 2 Plush Full Sized Beds 220 Sq Ft
Non-smoking
Check ratesGlobal Stays The Penthouse Suite Feature An Open Layout and Approximately 500 Square Feet with City
Non-smoking
Check ratesGlobal Stays Unwind in The 1 Bedroom Suite with Separate Bedroom From Expansive Living Area 365 Sq F
Non-smoking
Check ratesPark Stay Package Relax in Our Deluxe Double Guestroom Featuring 2 Plush Full Sized Beds 220 Sq Ft
Non-smoking
Check ratesPark Stay Package The Penthouse Suite Feature An Open Layout and Approximately 500 Square Feet with
Non-smoking
Check ratesPark Stay Package Unwind in The 1 Bedroom Suite with Separate Bedroom From Expansive Living Area 365
Non-smoking
Check ratesPenthouse Suite
Non-smoking
Check ratesPenthouse Suite 1 Double Sofa Bed and 1 King Bed
Non-smoking
Check ratesPenthouse Suite 1 Sofa Bed 1 King Bed
Non-smoking
Check ratesPenthouse Suite King Bed Sofa
Non-smoking
Check ratesRelax in Our Deluxe Double Guestroom Featuring 2 Plush Full Sized Beds 220 Sq Ft
Non-smoking
Check ratesStandard Room, King or Two Doubles
Non-smoking
Check ratesStandard Suite
Non-smoking
Check ratesSuite
Non-smoking
Check ratesSuite 1 Bed
Non-smoking
Check ratesSuite 1 Bedroom
Non-smoking
Check ratesSuite 1 Bedroom 1 Double Sofa Bed and 1 Queen Bed
Non-smoking
Check ratesSuite 1 Bedroom 1 Sofa Bed + 1 Queenbed
Non-smoking
Check ratesSuite 1 Bedroom Breakfast
Non-smoking
Check ratesSuite 1 Bedroom No Meals
Non-smoking
Check ratesSuite Queen Bed
Non-smoking
Check ratesSuite Queen Bed Breakfast
Non-smoking
Check ratesSuite Queen Bed No Meals
Non-smoking
Check ratesSuite Queen Size Bed
Non-smoking
Check ratesSuite Queen Size Bed 1 Room
Non-smoking
Check ratesSuite Standard
Non-smoking
Check ratesThe Penthouse Suite Feature An Open Layout and Approximately 500 Square Feet with City Views
Non-smoking
Check ratesTwin Double Room De Luxe No Meals
Non-smoking
Check ratesUnwind in The 1 Bedroom Suite with Separate Bedroom From Expansive Living Area 365 Sq Ft
Non-smoking

Local attractions

Aura Hotel Times Square, located steps from the intersection of 44th Street and Broadway Avenue, combines the rich culture and history of New York with the fine art of Italian living. With an emphasis on at home sophistication, our boutique hotel is a refreshing alternative to sleek and hip hotels where service is sacrificed for style.

Verified reviews of Aura Hotel Times Square

Below are the verified reviews from guests that we have booked in recently:
"Delivered the expected"
Overall score5.0/ 5
Perfect location for Broadway. Solid, no frills stay.
(Individual traveller, booked 1 room), from US flag
09-May-2026 Verified review, stayed from Fri May 08 to Sat May 09 2026 at a $362.90 average nightly rate.

Property description

Aura Hotel Times Square is Midtown Manhattan's newest luxury boutique hotel, located on 120 W. 44th Street between the Avenue of the Americas (6th Avenue) and Broadway just steps away from major business and tourist attractions, such as Times Square, Broadway, Grand Central Station, Rockefeller Center, MoMa, Empire State Building, Chrysler Building, Madison Square Garden, as well as the fashionable and exciting retail shops of Madison Avenue, Fifth Avenue and Herald Square. We provide an elegant and intimate Midtown Manhattan hotel experience, whether the traveler is visiting New York for business or leisure. Aura Hotel Times Square boast 229 modern guest rooms and suites exquisitely decorated with earth-tone inspired decor, providing guests a tranquil atmosphere of modern luxury and classic sophistication. Each of the hotel's guest rooms and suites have been carefully designed to provide a unique level of comfort and relaxation, a full-range of traditional amenities and the latest in technology, including deluxe plush mattresses covered with fine duvets and 100% Egyptian cotton linen, flat-screen LCD TVs, CD/Alarm clocks with MP3 connections, dedicated 2-line phone service with cordless and land-line phones, mini-bars, safes, hair dryers, complimentary HSIA and WiFi. In addition, guests will be able to enjoy fine dining in the hotel's restaurant and lounge (opening March 2007) or work-out in our on-site fitness center. The multi-lingual staff and concierge will be available to assist guests with their every need.

Details / Other expenses

Check-in: 4:00PM
Check-out: 12:00PM
Year of last renovation: 2024
Floors: 17
Rooms: 233
Corridors: All rooms have interior hallways
Non-smoking rooms: 233
Rooms with disabled access:
Suites: 6
Room windows: Windows do open
Cleaning frequency: Daily
Meeting rooms: 1 View spaces
Meeting space: 700 sq. feet
Event space: Holds 10 people
Dist. to food/bars: On-site
Dist. to a 24hr restaurant: 0.3 Miles
Dist. to the nearest gym: On-site
Lounge/Bar hours: 7AM-11PM
Federal Emergency Management Agency (FEMA) approved: Yes
Pool info: NA
Ownership: Rebel Hotel Co
Policies / Expenses
Cancellation:
-120 days prior to group’s arrival: Client is responsible payment of room & tax for 30% of contracted room block-119-90 days prior to group’s arrival: Client is responsible payment of room & tax for 50% of contracted room block-89-30 days prior to gro
Nightly parking: $55
Typical group deposit: 10%
Total taxes: 14.75%
Total misc. fees: £2.61 GBP
(mandatory resort fees/taxes)
Resort/Hotel Fee: 35.00 Per Night (* *)
Porterage Fee: 7.53 Per Person (max 2 bags)

Amenities / Features


  • Air conditioning
  • Alarm clock
  • ATM
  • Baggage storage facilities
  • Breakfast in room
  • Central location
  • Charge for early check out
  • Complimentary newspaper
  • Concierge service
  • Conference facilities
  • Credit card accepted: Mastercard/Visa
  • Credit card accepted: American Express
  • Credit card accepted: Discover
  • Credit card accepted: Diners Club
  • Dinner available
  • Electronic key card
  • Elevator
  • Express Check-Out
  • Facilities for the disabled
  • Fax available
  • Fitness and health center
  • Garage
  • Hairdryer available
  • Handicap accessible
  • Central heating
  • Internet - wireless
  • Internet - ethernet
  • Free WiFi Internet
  • Licensed bar
  • Mini bar
  • Movies in room
  • Non-smoking rooms
  • 24 hours opened
  • Office or business center
  • Pets allowed
  • Private bathroom in room
  • Radio in room
  • Restaurant
  • Safe in rooms
  • Self controlled heating/cooling system
  • Shower
  • Shows or evening entertainment
  • Telephone
  • Telephone in all rooms
  • Television
  • Travellers cheques accepted
  • Valet Parking
  • Voicemail

Airport & shuttle information

Laguardia Airport is the nearest to our hotel located only 9.4 miles away. John F Kennedy International Airport is 17 miles from our location. As we are in the heart of Times Square there are many forms of transportation including taxi, shuttle and bus.

Is there an airport shuttle? Sorry but no airport shuttle is available.

Breakfast information

Breakfast is served at The Long Room Restaurant which is located next door for an additional cost.

Pet friendly?

Service animals complying with ADA Title lll regulations are allowed.

Yes! Pets are allowed.
We welcome pets for an additional fee.

Internet/Wi-Fi

Wi-fi is included with your destination fee.

Suggested AI generated itinerary

    Day 1

  • Breakfast: Friedman's - 132 W 31st St, New York - Classic American breakfast with a focus on gluten-free options, located 0.9 miles from the hotel.
  • Lunch: Shake Shack - Madison Square Park, New York - Famous for its burgers, hot dogs, and shakes, located 1.6 miles from the hotel.
  • Dinner: Carmine's Italian Restaurant - 200 West 44th Street, New York - Family-style Italian restaurant known for its hearty portions, just a few steps from the hotel.
  • Activity: Central Park - New York, NY - A vast and iconic green space offering walking paths, rowboats, and wildlife, located 1.5 miles from the hotel.
  • Day 2

  • Breakfast: Best Bagel and Coffee - 225 W 35th St A, New York - Specializing in bagels, coffee, and breakfast sandwiches, located 0.5 miles from the hotel.
  • Lunch: The Halal Guys - W 53rd St & 6th Ave, New York - Famous for their Middle Eastern platters and gyros, located 0.6 miles from the hotel.
  • Dinner: Junior's Restaurant & Bakery - 1515 Broadway, New York - Known for its New York cheesecake, located 0.2 miles from the hotel.
  • Activity: The Metropolitan Museum of Art - 1000 5th Ave, New York - One of the world's largest and finest art museums, located 2.2 miles from the hotel.
  • Day 3

  • Breakfast: Bluestone Lane - 1114 6th Ave, New York - Australian-inspired coffee, café & lifestyle brand, located 0.3 miles from the hotel.
  • Lunch: Chelsea Market - 75 9th Ave, New York - An enclosed urban food court, shopping mall, office building and television production facility, located 1.4 miles from the hotel.
  • Dinner: Totto Ramen - 366 W 52nd St, New York - Authentic Japanese ramen noodle shop, located 0.8 miles from the hotel.
  • Activity: The High Line - New York, NY - A public park built on a historic freight rail line elevated above the streets on Manhattan's West Side, located 1.3 miles from the hotel.

Previously known as:
Hotel Mela Times Square, Hotel Mela

Group and meeting promotions at Aura Hotel Times Square

Below are the 'hot dates' for Aura Hotel Times Square. These are typically special promotions for groups and meetings during the slower times of the year for the property.

Jul 25, 2026 - Aug 31, 2026
1 Comp upgrade per 20 Rooms2 Coupons for a Beer or Wine at the Long Room per guest roomFree use of Boardroom based on availability with Min Spend
Posted on 23-Dec-2025

Restrictions may apply and these offers may change at any time.

Seasonality of Hotel Rates at Aura Hotel Times Square

Rate fluctuations of Aura Hotel Times Square

This chart illustrates seasonality of sleeping room prices for both group quotes and the best online individual traveler rates our system could find at the time the group offer was entered. The lowest group deal shown is 27.2% in January 2027 and the highest average individual rate is $511 in the month of December 2026. This chart will show past seasonality and also project future months. If you are flexible with dates, you may want to consider staying at Aura Hotel Times Square in a month when rates are lower.

Meeting rooms and event rooms at Aura Hotel Times Square

Below are the meeting, conference and event spaces at Aura Hotel Times Square.

Feel free to use the Aura Hotel Times Square meeting space capacities chart below to help with your event planning. HotelPlanner specialises in New York event planning for hotel rooms and meeting space for corporate events, weddings, parties, conventions, as well as negotiated rates and trade shows.

Meeting room name L x W x H
(Feet)
Size
(sq ft)
Event
5'/6
Event space layout
Crescent
Crescent tables layout
Classroom
Classroom meeting layout
Hollow
Square
Hollow square table layout
U-shape
U-shape meeting layout
Boardroom
Boardroom meeting space
Convention
8'/10'
Convention booth layout
Theatre
Theatre layout
Reception
Reception desk for meetings
Regist.
desk
Registration desk for meetings
Boardroom 30 x 23 x 8 700--/----------12--/--------
Close this

Boardroom

Hotel Mela offers a comfortable, state of the art Boardroom for executive use. This modern meeting space can accommodate up to 12 individuals for your next executive brainstorming session, a presentation to new clients, or even a traditional monthly meeting. Whatever the need, Hotel Mela can provide the tools you need to make your next business trip to New York a successful one.
Room type:
Boardroom
Total size:
700 Sq. Miles
Dimensions:
30 x 23 x 8 Ft
Floor level:
2
Power outlets:
6
Columns:
2
Windows:
0
Is there natural light?
No
Are there obstructions?
Yes
Are there built in screens?
Yes
Is there a built in stage?
No
Is there built in A/V?
Yes
Amenities available
  • Coffee / Tea Setup
  • Food / Beverage
  • TV/VCR/DVD
  • WIFI Internet
  • Podium
  • LAN Internet
  • Teleconferencing
  • Flip Chart
  • Air Conditioning
Meeting room fits a max of 12-14 boardroom style. Rental fee includes: water, notepads & pens, flipchart, wireless internet, local phone calls and use of a mounted flatscreen TV for audio & video presentations from a laptop.

FAQs about Aura Hotel Times Square

What time is check in?

Check in time is 4:00PM based on the hotel's local time. Early check in may be available if requested at the front desk on the day of check-in.

What time is check out?

Check out time is 12:00PM based on the hotel's local time. Late check out may be available if requested at the front desk during your stay.

How many rooms does Aura Hotel Times Square have?

There are 233 rooms in the property.

Is there any meeting space at Aura Hotel Times Square?

Yes, they have 1 meeting room that can support various table layouts.

What kind of breakfast is at Aura Hotel Times Square?

Breakfast is served at The Long Room Restaurant which is located next door for an additional cost.

How much does internet cost?

Wi-fi is included with your destination fee.

Can I get a AAA rate at Aura Hotel Times Square?

Sorry, this hotel does not offer AAA hotel discounts at this time.

Can I get a Senior or AARP rate at Aura Hotel Times Square?

Sorry, this hotel does not offer senior hotel discounts at this time.

Is there a gym at Aura Hotel Times Square?

Yes, there is a gym/fitness area available on-site at the property.

Testimonials:

Testimonials icon
"My experience with finding a hotel that suited our group was daunting at first. Then I found your website and it was smooth sailing from then on. My thank goes out to your service and I want you to know I appreciate everything that was done to ensure that we were satisfied with our choice." D.M. - ABERDEEN, MS

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