TRU by Hilton Ashland

101 North Carter Rd., Ashland, VA 23005 United States (USA)
View map Reservations: 1-800-219-2797
2.5 Star property
37.760390-77.461105
+1-800-219-2797
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Very good
4.0/5

Based on 16 guest reviews

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  • Complimentary breakfast is offered
  • The Avg. Group Discount is 9.3%!
  • Gym / Fitness Center Available
  • Hotel has 97 rooms
  • 5 floors in hotel
  • Check in time: 3:00pm
  • Group booking rating of 10.0/10

Check Current Prices






Standard prices by room type for the next 60 days

Rates shown are nightly rates before taxes and do not necessarily reflect all discounts available. The chart provides the cheapest public rates available by room type.

Room types

Check rates1 King Bed
Non-smoking
Check rates1 King Bed - Free Hot Breakfast Free WiFi HDTV Refrigerator
Non-smoking
Check rates2x Points 1 King Bed - Free Hot Breakfast Free WiFi HDTV Refrigerator
Non-smoking

Verified reviews of TRU by Hilton Ashland

Below are the verified reviews from guests that we have booked in recently:
"Great Place to Stay"
Overall score5.0/ 5
Reception staff was very friendly. Hotel was well lit and clean.
(Individual traveller, booked 1 room), from US flag
10-Feb-2024 Verified review, stayed from Fri Feb 09 to Sat Feb 10 2024 at a $161.99 average nightly rate.
"Love It!"
Overall score5.0/ 5
We use this hotel as a halfway point to our home in Florida every year. Love it!
(Individual traveller, booked 1 room), from US flag
29-Oct-2023 Verified review, stayed from Thu Oct 26 to Fri Oct 27 2023 at a $100.45 average nightly rate.
"Excellent hotel located off I-95."
Overall score5.0/ 5
Convienent location off I-95. Excellant Staff. Room was very clean and quiet.
(Individual traveller, booked 1 room), from US flag
09-Oct-2023 Verified review, stayed from Wed Oct 04 to Thu Oct 05 2023 at a $99.67 average nightly rate.
"Very Clean & Comfy Hotel"
Overall score5.0/ 5
Hotel very clean, rooms comfortable and staff helpful. Night staff was fantastic.
(Individual traveller, booked 1 room), from US flag
17-Aug-2023 Verified review, stayed from Sat Aug 12 to Mon Aug 14 2023 at a $159.00 average nightly rate.
"Very Clean & Quiet Hotel"
Overall score5.0/ 5
I enjoyed my stay. Very clean and quiet hotel with very kind staff.
(Individual traveller, booked 1 room), from US flag
05-Jul-2023 Verified review, stayed from Mon Jul 03 to Wed Jul 05 2023 at a $119.00 average nightly rate.
4.0 out of 5. Based on 6 guest reviews

Property description

NEW HOTEL OPENED 8/15/20!!! Be one of the first to stay at the all new Tru by Hilton Ashland, Virginia! Say hello to a brand-new hotel experience from Hilton that's vibrant, affordable and young-at-heart. It's energetic, yet relaxing and comfortable. It's familiar, and it's also unexpected. It's completely unprecedented, it's uniquely Tru.Tru by Hilton represents a complete rethinking of hotel design, curated to spark creativity and connection. Thoughtfully redesigned rooms and a must-see lobby make this a cost-conscious hotspot. Get lost in conversation, work or your thoughts. Our playful lobby is expansive yet cozy, with comfy nooks, free WiFi, games, and a 24/7 market.Keep fit on the road in our modern gym. Tablet-guided workouts, barre, cardio, resistance bands and free weights make your workout un-skip-able.

Details / Other expenses

Check-in: 3:00pm
Check-out: 11:00am
Year of last renovation: 2020
Floors: 5
Rooms: 97
Corridors: All rooms have interior hallways
Non-smoking rooms: 97
Rooms with disabled access:
Rooms with one bed: 45
Rooms with two beds: 47
Suites: 0
Room windows: Windows do open
Cleaning frequency: Daily
Meeting rooms: 0
Dist. to food/bars: 0.3 Miles
Pool Info:
Outdoor pool is open seasonally, Memorial Day to Labor Day, from 9am- 10pm.
Policies / Expenses
Nightly parking: 0
Total taxes: 13.30%
Total misc. fees: £0.00 GBP
(mandatory resort fees/taxes)
State Tax: 5.30%
Occupancy Tax: 8.00%

Amenities / Features


  • Air conditioning
  • Alarm clock
  • Bus parking
  • Central location
  • Clothes drying
  • Complimentary breakfast
  • Credit card accepted: Mastercard/Visa
  • Credit card accepted: American Express
  • Credit card accepted: Discover
  • Credit card accepted: Diners Club
  • Credit card accepted: JCB
  • Electric Car Charging Station
  • Electronic key card
  • Elevator
  • Express Check-Out
  • Fax available
  • Fitness and health center
  • Free local calls
  • Games room
  • Generator for sleeping rooms
  • Generator for public spaces
  • Hairdryer available
  • Handicap accessible
  • Ice Maker
  • Free WiFi Internet
  • Ironing facilities
  • Laundry facilities
  • Non-smoking rooms
  • 24 hours opened
  • Office or business center
  • Private bathroom in room
  • Refrigerator
  • Shower

Breakfast information

Join us for our complimentary breakfast buffet served from 6am-9am Monday through Friday. We know you like to sleep late so Saturday and Sunday you will find us waiting on you from 7am-10am, daily. Hot, hearty and healthy, we serve an enormous selection to tempt every taste bud. Scrumptious, hearty and oh, so photogenic: our donuts and bagels love getting dressed up at our topping bar with everything from peanut butter to bacon jam. What tops our silky-smooth yogurt? Maybe something sweet, nutty, crunchy, juicy, chewy or banana-y. Take your yogurt to the next level with a gazillion topping options. Pour rich batter onto the sizzling waffle iron. Take your fresh, hot, golden brown waffle—perfectly cupped for piling on toppings—then, go overboard! Treat yourself to your favorite kids cereal. Or add a sprinkle to your oatmeal, granola, yogurt—or all three. With so many options, it's hard not to go back for thirds. Save room for perfectly seasoned chicken sausage, hot, fluffy eggs, melting cheese & a warm bagel!

Pet friendly?

Service animals complying with ADA Title lll regulations are allowed.

Sorry but pets are not allowed.

Parking information

Free parking.

Internet/Wi-Fi

Like free, free. Every Tru by Hilton offers free wi-fi!

Cleaning policies

We know that housekeeping service is one of your favorite parts of travel. Now, you’ll have the opportunity to tailor the experience for your individual comfort level. Nowhere is your comfort more important than in the guest room. From the Hilton CleanStay Room Seal to focused disinfection of high-touch areas in the guest room, we’re committed to providing guests with a clean, comfortable space. From social distancing, increased scheduled cleaning of public spaces, and changes to our amenities and services, we’re committed to protecting your well-being while using our public spaces. Each area is cleaned using approved commercial-grade products followed by additional disinfection using the approved Lysol*, Dettol*, Sagrotan*, or Napisan* products. In accordance with CDC and WHO guidelines, we are requiring face coverings in all indoor public areas of all our hotels throughout the U.S.

About TRU by Hilton

  • Catered to younger, millennial travelers looking for unique design and affordability with the first hotel opening in late July 2017 and 102 properties signed on for development throughout the U.S.
  • Tru by Hilton offers a true, customized experience for guests with a large 2,800 square-foot multifunctional lobby, perfect for lounging, eating, mingling or working. Complimentary high-speed internet access, wireless printing, and board games are also available to enjoy throughout every lounge space.
  • To stay energized throughout the day, the Eat. & Sip. Market has local, gourmet snacks and drinks (including beer and wine) and complimentary Italian brewed coffee, organic Stash tea and hot chocolate in the lobby 24/7.
  • Modern designed guest rooms feature large oversized windows delivering plenty of natural light with additional amenities including free Wi-Fi, multiple charging outlets, and 150 DirecTV channels.
  • Also available on property is a fitness center delivering free weights, cardio equipment, as well as workout routines straight from their fitness center tablet. In the morning time, guests can build their own free breakfast with up to 30 sweet and savory toppings to choose from.
  • Earn and redeem Hilton Honors points for free hotel nights, travel and transportation, shopping, dining and other exclusive benefits. All Hilton Honors members have access to complimentary Wi-Fi, water and snacks, digital check-ins and late check-outs at no extra cost.

The TRU by Hilton highlights above are subject to change without notice.

Seasonality and Projections at TRU by Hilton Ashland

Rate fluctuations of TRU by Hilton Ashland

This chart illustrates fluctuations of sleeping room prices for both group/meeting prices and the best online individual traveler prices our system could find at the time the group bid was submitted. The most competitive group discount displayed is 18.0% in the month of April 2023 and the highest average individual rate is $186 in the month of May 2024. This chart will show past seasonality and also project future months. If you are flexible with dates, you may want to consider staying at TRU by Hilton Ashland in a month when rates are lower.

FAQs about TRU by Hilton Ashland

What time is check in?

Check in time is 3:00pm based on the hotel's local time. Early check in may be available if requested at the front desk on the day of check-in.

What time is check out?

Check out time is 11:00am based on the hotel's local time. Late check out may be available if requested at the front desk during your stay.

How many rooms does TRU by Hilton Ashland have?

There are 97 sleeping rooms in the hotel.

What kind of breakfast is at TRU by Hilton Ashland?

Join us for our complimentary breakfast buffet served from 6am-9am Monday through Friday. We know you like to sleep late so Saturday and Sunday you will find us waiting on you from 7am-10am, daily. Hot, hearty and healthy, we serve an enormous selection to tempt every taste bud. Scrumptious, hearty and oh, so photogenic: our donuts and bagels love getting dressed up at our topping bar with everything from peanut butter to bacon jam. What tops our silky-smooth yogurt? Maybe something sweet, nutty, crunchy, juicy, chewy or banana-y. Take your yogurt to the next level with a gazillion topping options. Pour rich batter onto the sizzling waffle iron. Take your fresh, hot, golden brown waffle—perfectly cupped for piling on toppings—then, go overboard! Treat yourself to your favorite kids cereal. Or add a sprinkle to your oatmeal, granola, yogurt—or all three. With so many options, it's hard not to go back for thirds. Save room for perfectly seasoned chicken sausage, hot, fluffy eggs, melting cheese & a warm bagel!

What parking is available at TRU by Hilton Ashland?

Free parking.

How much does internet cost?

Like free, free. Every Tru by Hilton offers free wi-fi!

Can I get a AAA rate at TRU by Hilton Ashland?

Yes, they have stay dates that support AAA hotel discounts. Example room type: AAA Aaa Member Rate 1 King Bed - Free Hot Breakfast Free WiFi HDTV Refrigerator

Can I get a Senior or AARP rate at TRU by Hilton Ashland?

Sorry, this hotel does not offer senior hotel discounts at this time.

Is there a gym at TRU by Hilton Ashland?

Yes, there is a gym/fitness area available on-site at the property.

Can I get a group rate at TRU by Hilton Ashland?

Yes, you can get room block and/or discount for a group if you need 10+ rooms per night. The average groups saves around 9.3%.

Testimonials:

Testimonials icon
"This was much easier than looking for a hotel on your on, surfing the internet. Thanks for all you help!!!" M.H. - Tampa, FL

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