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The answer to this question often lies in what you are serving your guests to eat. The sugars in alcohol can play an important role in the consumption habits of your event guests. If you are hosting a dessert reception, consider paying for alcohol on consumption as people are found to consume less alcohol when eating sugary foods. Conversely, if you are serving salty appetizers (appetizers usually are salty in nature anyway), consider paying for per hour bar service, as people are more inclined to consume a larger amount of alcohol when consuming foods that are salty/"savory".