180 Etta Gray St., Florence, AL 35630 United States (USA)
View Map 1-800-230-4134
3 Star Downtown hotel
34.82919 -87.62409
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Very Good
4.5/ 5

Based on 38 guest reviews

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  • With an indoor pool!
  • Free breakfast
  • Avg. Group Discount of 15.8%!
  • Fitness / Gym is on-site
  • 79 rooms in property
  • Check-out: 11:00am
  • Hotel has an eco-friendly policy
  • Groups/Meetings rating of 7.3/10

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Local Attractions

UNA, Robert Trent Jones golf Trail, Helen Keller Birthplace, Alabama Music Hall of Fame, Frank Lloyd Wright-Rosenbaum House, Kennedy-Douglas Center for the Arts, W.C. Handy Museum, Pickwick/Wilson Lake, Natchez Trace Pkwy, florence Marina, Rattlesnake Saloon, Veterans Memorial park, Regency Mall, Braly Stadium, McFarland Prk, Indian Mound Museum, Waterloo, Historic Wilson Lock & Dam, Pope's Tavern Museum, Children's Museum Shoals, MSL Airport, Sportsplex, Joe Wheeler State Prk, Coon Dog Cemetery, Renaissance Tower, Tennessee Valley Art Center, Fishing.

Verified Reviews of Holiday Inn Express & Suites

Below are the verified reviews from guests that we have booked recently:
"Field Trip"
Overall Score5.0/ 5
Easy check-in, helpful manager, clean rooms. A great experience.
(Group coordinator, booked 14 rooms), from US flag
07-Apr-2014 Verified Review

Customer Reviews of Holiday Inn Express & Suites

4.5 out of 5. Based on 38 guest reviews , Very Good

Property Description

The Holiday Inn Express® Florence Northeast Hotel is located in the northwest corner of Alabama off of Hwy 72 East behind Logans Steakhouse,an area best known for its variety of outdoor activities. As you visit this friendly town, pause to enjoy the surrounding countryside, which includes the beautiful Tennessee River and Pickwick Lake. Business travelers lodging in Florence appreciate our on-site Business Center and 1,008-square-foot meeting room. We are close to many major businesses, including Wise Alloys, TNT Fireworks, TVA (Tennessee Valley Authority), Coca-Cola Bottling Co., Florence Industrial Park and North American Lighting. The University of North Alabama, Eliza Coffee Memorial Hospital and Helen Keller Hospital are located in Florence, Alabama. Our hotel's property is near the Tennessee River, which boasts excellent fishing, swimming and boating. After a busy day on the river, slow down and enjoy a leisurely game of golf at The Shoals, part of the popular Robert Trent Jones Golf Trail. The family can enjoy a visit to the Alabama Music Hall of Fame, as well as the Helen Keller House and WC Handy Birthplace & Museum. We are also conveniently located 3.2 miles from University of North Alabama and Downtown Florence. Braly Stadium is only located 1.5 miles. You can begin each day with a fantastic meal from our complimentar, hot breakfast bar, and while lodging in Florence, our guests can also take advantage of the free high-speed, wireless Internet access we provide in each guest room. Our hotel also features an indoor pool and Fitness Center. Welcome! Each of our warm and comfortable guest rooms boasts great perks like free high-speed, wireless Internet access. As you email clients from the spacious work desk, watch your favorite show on the cable TV, or use the microwave and fridge to fix a nighttime snack. The bed is triple sheeted for comfort. Within walking distance to Logan's Steakhouse, Ruby Tuesdays, Sonic, Taco bell, Captain D's, Kmart Shopping Center which also features, Mongolian Grill, CC's Pizza, Bo jangles, Lahaceinda Mexican Restaurant, Osaka Japanese Steakhouse,UMI Japanese Steakhouse, and Crackerbarrel. So many more restaurants located less than a mile from the hotel.

Green Sustainability

Green Engage with Intercontinental Hotel Group

Details / Other Expenses

Check In: 3:00pm
Check Out: 11:00am
Year of Last Renovation: 2010
Floors: 3
Rooms: 79
Corridors: All Rooms Have Interior Hallways
Non Smoking Rooms: 73
Handicap Rooms: 6
Suites: 15
Room Windows: Windows Do Open
Cleaning Frequency: Daily
Meeting Rooms: 1 View Spaces
Meeting Space: 1008 sq. feet
Banquet Space: Holds 63 people
Dist. to Food/Bars: 0.3 Mi
Dist. to 24hr Restaurant: 2.0 Mi
Dist. to Nearest Gym: 2.0 Mi
Pool Info: 9am - 10pm
Policies / Expenses
6pm day of arrival
Nightly Parking: 0.00
Total Taxes: 11.00%
Total Misc Fees: $0.00 USD
(mandatory resort fees/taxes)
Food and Beverage Tax: 8.50%
Audio Visual Service Charge: 25.00 Per Day

Amenities / Features

Pet Friendly? Sorry, pets are not allowed.

  • Air conditioning
  • Alarm clock
  • Central location
  • Complimentary breakfast
  • Complimentary newspaper
  • Credit card accepted: Mastercard/Visa
  • Credit card accepted: American Express
  • Credit card accepted: Discover
  • Credit card accepted: Diners Club
  • Credit card accepted: JCB
  • Electronic key card
  • Elevator
  • Express Check-Out
  • Facilities for the disabled
  • Fax available
  • Fitness and health center
  • Free local calls
  • Hairdryer available
  • Handicap accessible
  • Central heating
  • Ice Maker
  • Internet - wireless
  • Internet - ethernet
  • Internet is Complimentary
  • Jacuzzi
  • Laundry facilities
  • Microwave in room
  • Non-smoking rooms
  • 24 hours opened
  • Office or business center
  • Private bathroom in room
  • Quiet location
  • Radio in room
  • Refrigerator
  • Self controlled heating/cooling system
  • Swimming pool - indoor
  • Tea and coffee making facilities
  • Telephone in all rooms
  • Telephone - Free local calls
  • Television
  • TV - Free Cable
  • TV - Free HBO
  • Travellers cheques accepted
  • Voicemail

Airport & Shuttle Information

Northwest Alabama Regional Airport, MSL located at:1729 T Ed Campbell Dr, Muscle Shoals, Alabama 35661. Located around 7.5 miles from us. Taxi service oneway is $17.00

Local Shuttle Info: N/A

Airport Shuttle? Sorry, no airport shuttle available.
Previously known as:
Holiday Inn Express & Suites Florence Northeast

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Meeting Rooms and Banquet Rooms at Holiday Inn Express & Suites

Below are all the meeting, banquet, conference and event spaces at Holiday Inn Express & Suites.

Feel free to use the Holiday Inn Express & Suites meeting space capacities chart below to help in your event planning. Hotel Planner specializes in Florence event planning for sleeping rooms and meeting space for corporate events, weddings, parties, conventions, negotiated rates and trade shows.

Meeting Room Name L x W x H
Banquet Space Layout
Crescent Tables Layout
Classroom Meeting Layout
Hollow Square Table Layout
U Shape Meeting Layout
Boardroom Meeting Space
Convention Booth Layout
Theater Layout
Reception Desk for Meeting
Registration Desk for Meeting
Kiva Room 37 x 29 x 12 1008 64/-- -- 63 -- -- -- --/-- 65 -- --
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Kiva Room

1008 sq feet beautifully decorated. Meeting space will seat up to 65 people comfortably with table and chairs. Room has a wet bar area at the back which has a sink and granite countertop. Bathrooms located across the hall from Meeting room. Theater style 100 no tables. Room has access to outdoor patio for guest whom needs to step outside and take a break. Smoking is not allowed in hotel or meeting space yet you may step out to the patio and smoke. There is a meeting room policy which will be gone over before booking. Room is for setup of table and chairs only. No staff assistance. No bands or live music allowed. We allow music but at hotels discretion to the noise level.
Room Type:
General Meeting Room
Total Size:
1008 Sq. Feet
37 x 29 x 12 Ft.
Floor Level:
Ground Level
Natural Light?:
Built In Screens?
Built In Stage?
Built In A/V?
Amenities Available
  • Coffee/Tea Setup
  • Projection Equip.
  • WIFI Internet
  • Podium
  • LAN Internet
  • Teleconferencing
  • White Board
  • Video Conference
  • Flip Chart
  • Air Conditioning
Half Day Rental:
$150.00 USD
Full Day Rental:
$250.00 USD
Kiva room maybe discounted with so many rooms booked and actualized. We required credit card to hold. Cancellation policy is 48hrs
Kiva Room Meeting Space Thumbnail 1
Kiva Room Meeting Space Thumbnail 2
Kiva Room Meeting Space Thumbnail 3
Photo of Kiva Room

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