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Florence Alabama Hotels & Motels

Find the perfect hotel in Florence using our hotel guide provided below. Search for the cheapest discounted hotel and motel rates in or near Florence, AL for your corporate or personal leisure travel. We show the best Florence, Alabama hotel and motel rooms. Browse the Florence area hotels to find the perfect lodging! Please use the provided map of the Florence hotels. Coordinating a group? Get Florence Group Hotel Deals

The Florence center is around the area of Health South Florence Surgery and 1 mile southwest of Children's Museum of the Shoal.

Located in Northwestern Alabama, Florence is the economic and cultural hub of "the Shoals," a quartet of cities with over 200,000 residents. Fifty miles from the nearest Interstate, visiting Florence is like traveling back to a simpler time, before the Interstate system changed the fabric of towns across the United States. Known as Alabama's Renaissance City, it shares its name with the famed Italian city at the heart of the European Renaissance. Florence also hosts the Alabama Renaissance Faire, which is the biggest in the state. More from this guide...

Florence Hotels/Motels & Accommodations

Residence Inn Florence Marriott - Florence
1000 Sweetwater Ave., Florence, AL 35630
  • Three Star Suburban hotel
  • Free breakfast available
Hampton Inn Florence Midtown
2281 Florence Blvd., Florence, AL 35630
  • 2 star Suburban hotel
  • Check-in: 3:00PM
  • Relaxing couch
  • Awesome vibe
Very Good 4.5 /5Review Score CallBookMore Details
Baymont Inn & Suites
115 Ana Dr., Florence, AL 35630
  • Two-star Lake hotel
Great American Hotel : 400 South Court St.
400 South Court St., Florence, AL 35630
  • Inexpensive property
  • 86 rooms in hotel
Hampton Inn & Suites Florence-Downtown : 505 South Court St.
505 South Court St., Florence, AL 35630
  • Three Star Downtown hotel
  • Check in time: 4:00 PM
  • Almost all guests said rooms were clean
  • Most guests said rooms were clean
Comfort Suites - Florence
140 Matthew Paul Court, Florence, AL 35630
  • Affordable Highway property
  • 68 rooms in property
  • Smoke free environment
  • Terrific location
Quality Inn Florence Muscle Shoals
150 Ettagray St., Florence, AL 35630
  • Inexpensive Highway property
  • Gym / Fitness Center Available
  • World class service
  • Shower curtain dirty
Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST in Florence
180 Etta Gray St., Florence, AL 35630
  • Mid-scale Downtown hotel
  • 79 sleeping rooms in hotel
  • Every guests reviewed thought it was clean
  • Awesome rooms and service in a great location
Very Good 4.5 /5Reviews CallBookMore Details
Marriott Shoals Hotel And Spa : 10 Hightower Place
10 Hightower Place, Florence, AL 35630
  • High end property
  • Check in: 4:00 PM
Very Good 4.5 /5Reviews CallBookMore Details
Clarion Shoals Hotel & Conference Center
4900 Hatch Blvd., Sheffield, AL 35660 ~3.93 miles south of Florence
  • Affordable Convention Center property
  • Fitness center on property
  • Lots of parking
  • Hotel buildings could use some improvement
Lake View Inn & Suites
101 Highway 72, Killen, AL 35645 ~5.90 miles east of Florence
  • 2-star property
  • Check in: 2:00 PM
Days Inn by Wyndham Muscle Shoals - Muscle Shoals
2701 Woodward Ave., Muscle Shoals, AL 35661 ~6.43 miles south of Florence
  • Low priced Highway hotel
  • Hotel has an eco-friendly policy Read more
Red Roof Inn Muscle Shoals - Muscle Shoals
2807 Woodward Ave., Muscle Shoals, AL 35661 ~6.51 miles south of Florence
  • Inexpensive Airport hotel
  • Free breakfast
Comfort Inn & Suites Tuscumbia - Muscle Shoals : 5101 Highway 43 South
5101 Highway 43 South, Tuscumbia, AL 35674 ~8.00 miles south of Florence
  • Low-priced hotel
  • 62 rooms in hotel
Very Good 4.0 /5Reviews CallBookMore Details
Key West Inn in Tuscumbia
1800 Highway 72, Tuscumbia, AL 35674 ~8.10 miles south of Florence
  • Cheap Downtown property
  • 2 floors in property
Very Good 4.0 /5Read Reviews CallBookMore Details
Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals in Tuscumbia
1852 Highway 72 East, Tuscumbia, AL 35674 ~8.11 miles south of Florence
  • Two-star Highway property
  • Has environment-friendly policy See more
Best Western Plus Tuscumbia / Muscle Shoals Hotel & Suites - Tuscumbia
1934 Highway 20, Tuscumbia, AL 35674 ~9.23 miles south of Florence
  • 3-star Highway hotel
  • 70 rooms in hotel
Best Western Plus Russellville Hotel & Suites : 13770 Highway 43
13770 Highway 43, Russellville, AL 35653 ~23.44 miles south of Florence
  • Low priced Highway hotel
  • 60 rooms in property
Days Inn by Wyndham Moulton in Moulton
12701 Highway 157, Moulton, AL 35650 ~31.72 miles southeast of Florence
  • Cheap property
  • Check in: 11:00 AM
Victorian Inn : 199 County Rd. 180
199 County Rd. 180, Iuka, MS 38852 ~32.05 miles west of Florence
  • Low priced Highway property
Hampton Inn Pickwick Lake, TN
90 Old South Rd., Counce, TN 38365 ~34.82 miles west of Florence
  • Three Star Resort property
  • 3 floors in hotel
Very Good 4.5 /5Review Score CallBookMore Details
Americas Best Value Inn Lawrenceburg
1940 North Locust Ave. (Highway 43), Lawrenceburg, TN 38464 ~35.85 miles northeast of Florence
  • 2 star property
  • Check-in time: 14:00
Average 3.5 /5Reviews CallBookMore Details
Best Western Plus Lawrenceburg in Lawrenceburg
1 Western Way, Lawrenceburg, TN 38464 ~36.93 miles northeast of Florence
  • Midscale Highway property
  • Check in: 03:00
Holiday Inn Express & Suites Decatur
2407 Beltline Rd., Decatur, AL 35601 ~39.78 miles east of Florence
  • Cheap hotel
  • Check-in: 15:00
Courtyard by Marriott Decatur in Decatur
1209 Courtyard Cir Sw, Decatur, AL 35603 ~39.94 miles east of Florence
  • Midscale Suburban hotel
  • 4 suites in property
Next 25 Florence Hotels >  [1 - 25 of 50]    
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Graph: Upcoming 20 Days of Florence Hotel Rates

Rates shown are nightly rates before taxes and do not necessarily reflect all Florence, AL discounts available. The chart reflects the cheapest Florence hotel for each day and each star rating category.

Once part of the Chickasaw Nation, Florence was originally thought to be the perfect location for a city because of its location on the Tennessee River. The city incorporated in 1826 and started to flourish, but it changed hands several times between the Confederate and Union armies. This situation hindered its growth and destroyed nearly the entire city. After the railroad came through Florence in the 1880s, it began to grow substantially, aided by the shipping and manufacturing industries.

Today, Florence is a bustling city that has an eclectic mix of old, new, chic, and cosmopolitan, a blend you rarely see anywhere else in the South or in the country. It's home to many famous country music recording studios, trendy restaurants and shops, and the home of fashion designer Billy Reid, who — along with Michael Kors, Tom Ford, and Marc Jacobs — is just one of four fashion designers to win the coveted Council of Fashion Designers of America Award more than three times.

Whether you're in Florence for business or leisure, you'll find hotels ranging from budget to luxury options and everything in between. Regardless of which you pick, you'll find that each hotel has amenities to help you have a relaxing, enjoyable, and memorable getaway.

When should you visit Florence, AL?

With its northern location, Florence experiences colder temperatures than many other areas of the South, but it's by no means as chilly as the North or Midwest. However, these mild temperatures make Florence a wonderful place to visit throughout most of the year.

Unlike other cities, the best time to visit Florence is more characterized by what's going on than the weather. During the fall, Florence plays host to the famed Alabama Renaissance Faire, which brings 35,000 people to the city annually. The weather makes this celebration even more enjoyable, with temperatures staying roughly between 60 degrees and 80 degrees. Hotel demand goes up during this time, so if you want a reasonable deal on a hotel, make sure to book well in advance.

Even with the Renaissance Faire, Florence's most popular season is probably in the summer. The Tennessee River attracts tourists from across the South looking for a way to beat the triple-digit temperatures and oppressive humidity. Summer also plays host to the world-famous W.C. Handy Music Festival, which honors the eponymous "Father of the Blues." This is by far the most popular time for visitors, so bookings are essential from Memorial Day through Labor Day.

If you want to get away from the crowds, head to Florence during winter. The temperatures cool down to between the freezing point and the 50s, but snow is a rarity. Guests are few and far between, and the city is surprisingly calm and serene, especially in McFarland Park, which overlooks the river in the heart of the city. Hotel prices are at their lowest, so if you want to snag a deal, this is the best season.

With spring, the city comes alive with blooming flowers, trees, and shrubs. This is the ideal time to saunter through the city's many parks, which dot the landscape and are only a short walk away from anywhere in town. Temperatures can range from chilly to warm during this time, so packing a pair of shorts and a jacket should work to your advantage. You can usually find some solid rates on the accommodation of your choice.

Below is a chart of the current pricing seasonality of hotels and motels in Florence, AL:

seasonality of hotel rates in Florence

Florence, AL: Prices by Star Rating Class

Below we've posted 3 graphs illustrating avg. nightly cost patterns by star rating class in Florence, AL. Browse these charts to calculate the cheapest seasons to book in Florence during the year.

What are the luxury hotel options in Florence, AL?

For a luxurious extended stay, book a room at the Residence Inn. Each room has plenty of nice options that make you feel like you're in your own apartment. This includes a full kitchen with a refrigerator, microwave, and stove. It also has a pillow top mattress, complimentary wired and wireless internet, a 32-inch smart television with cable programming, a work desk, and daily housekeeping.

Guests can also take advantage of recreational opportunities such as a 24-hour fitness center, an outdoor pool, business center, and a snack bar/deli. Meet other guests at reception dates throughout the week and enjoy free food and an adult beverage on the house.

With a stay at the Residence Inn, you're also close to many of the area's top attractions, including Regency Square Mall, Deibert Park, and the Shoals Conference Center.

What are the low-cost hotel options in Florence, AL?

3 Star Average Prices: $97.75

If you're searching for budget accommodation in Florence, take a look at the Budget Inn. Located at the intersection of U.S. Highways 72 and 43, this motel is within close proximity to downtown Florence, the University of North Alabama, and the Children's Museum of the Shoal. Each room features cable television with HBO programming, free wireless internet access, and your choice of either a king room, double room, or a suite with a Jacuzzi. If you're planning on coming to Florence with your boat, the hotel also has boat parking with electric hookups.

3 Star Hotel Prices in Florence

2 Star Average Prices: $69.31

2 Star Hotel Prices in Florence

What are the best hotel discounts in Florence, AL?

If you're searching for a way to save money on your trip to Florence, don't miss out on the many hotels that offer substantial discounts. Military members and government personnel will get discounts on their rooms at the Marriott Shoals Hotel & Spa. Choose from a room with a king bed or two queen beds with your choice of view or a suite. Rooms feature cable television, free wireless internet, a minifridge, and daily housekeeping. You can also treat yourself to services at the on-site spa.

What are the value hotel options in Florence, AL?

When you want top-notch accommodation without the exorbitant price, head to the Hampton Inn & Suites. At this hotel, you can get affordable accommodation with all the extras. Select from configurations such as a king room, queen room, or two queens. Upgrade to a suite to enjoy an in-room Jacuzzi. All rooms have a ton of nice amenities such as a flat-screen television with cable programming, a refrigerator, a microwave, and a work desk. Business travelers will love the 24-hour business center as well as the express check-in and check-out, which lets you always stay on track.

Guests have plenty of options at the hotel during the day. Splash away in the outdoor pool, grab a quick workout at the fitness center, eat a meal at the restaurant, or have a few cocktails with friends at the bar and lounge. Don't forget to fuel up for your day every morning from 6 a.m. to 10 a.m. with the all-you-can-eat, complimentary hot/cold buffet breakfast.

What are the top attractions and destinations in Florence, AL?

You can't go to Alabama's Renaissance City without going to the festival that gives the city its nickname. Started in 1987, the Alabama Renaissance Faire is the largest festival of its kind in the state, and it's one of the most popular in Northwest Alabama.

It takes place annually on the fourth weekend of October, taking advantage of the beautiful color changes of the foliage and the weather that's neither too hot nor too cold. If you have the chance, get to Florence the week before the festival to take part in the Renaissance Feast, which has delicious suckling pig, pies, and more.

Taking place over 10 days in July, the W.C. Handy Music Festival is one of the most well-attended blues festivals in the South. With several stages and the country's most talented blues artists, it's a must-see, must-hear for fans of the genre. You can't go anywhere in the city during this time without hearing blues, jazz, and gospel music, from the streets of downtown to the banks of the Tennessee River. It has over 200 events that include art exhibitions, athletic events, and everything in between.

If you're a lover of architecture, you can't afford to miss the Rosenbaum House in Florence. One of just a handful of homes in the South designed by Frank Lloyd Wright, the Rosenbaum House is often regarded as one of his finest works, showcasing his self-titled Usonian architecture.

The idea behind this type of architecture was to create middle-class homes that provided practicality and functionality while also combining flowing rooms, natural lighting, and other aspects that were tailored to the client. The home is open for guided tours Tuesday through Sunday, but it does require reservations for large groups.

Whatever your reason for coming to Florence, you're sure to find the right accommodation, whether it's a budget-friendly hotel on the outskirts of town or a mid-range option in the heart of the city. Book your room today so you can start to plan the trip of a lifetime to one of the South's lesser known gems.

FAQs about hotels in Florence

What are the most favored hotels in Florence?

Residence Inn Florence Marriott, Hampton Inn Florence Midtown and Hampton Inn & Suites Florence-Downtown are the best rated hotels based on customer reviews in the last 365 days.

What are the most luxurious hotels in Florence?

Marriott Shoals Hotel And Spa, Residence Inn Florence Marriott and Hampton Inn & Suites Florence-Downtown are the top 3 luxury hotels near Florence city center.

What hotels are closest to the city center of Florence?

Residence Inn Florence Marriott, Hampton Inn Florence Midtown, and Baymont Inn & Suites are the properties closest to Florence city center.

How much does a cheap hotel in Florence cost per night?

In the last year, a 2 star hotel in Florence can be as cheap as $69.31 per night. (based on HotelPlanner prices)

How much does a 3 star hotel in Florence cost per night?

In the last year, the average 3 star hotel in Florence has been $97.75 per night. (based on HotelPlanner prices)

What are the most popular independent hotels in Florence?

Key West Inn, Giles Hotel Inn & Suites and Great American Hotel are the best rated independent hotels (not part of a big brand).

What are the best Marriott hotels in Florence?

Residence Inn Florence Marriott, Marriott Shoals Hotel And Spa and Fairfield Inn & Suites Athens are the best rated Marriott/Starwood branded hotels (based on customer reviews score).

What are the most popular Choice Hotels branded hotels in Florence?

Comfort Suites, Comfort Inn & Suites Tuscumbia - Muscle Shoals and Quality Inn Savannah South are the best rated Choice Hotels branded hotels (based on HotelPlanner reviews score).

What are the most popular Best Western hotels in Florence?

Best Western Plus Tuscumbia, Best Western Plus Russellville Hotel & Suites and Best Western River City Hotel are the best rated Best Western branded hotels (based on user reviews score).

What are the most popular IHG hotels in Florence?

Holiday Inn Express Hotel & Suites FLORENCE NORTHEAST, Holiday Inn Express & Suites Decatur and Holiday Inn Express Hotel & Suites Athens are the best rated Intercontinental Hotel Group (IHG) branded hotels (based on user reviews score).

Recent traveler reviews of Florence, AL

Below are reviews of the city of Florence, AL from an actual visitor's perspective.

"Very Nice"
Score 5.0 / 5

It was a great place.

Kaye G., from 28-Oct-2019
Score 4.0 / 5

Florence has a terrific and vibrant downtown—cute as a button with lots of great shops and restaurants. We particularly liked Big Bad Breakfast and the legendary Flobama for Karaeoki.

Diane C., from 22-Oct-2019
The average traveler rating of the city of Florence, AL shown above is 4.5 out of 5 based on 2 reviews
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