TRU by Hilton Ashland

101 North Carter Rd., Ashland, VA 23005 United States (USA)
View Map Reservations: 1-800-760-7718
2.0 Star Property
37.760390-77.461105
Cleaning Policy: We know that housekeeping service is one of your favorite parts of travel. Now, you’ll have the opportunity to tailor the experience for your individual comfort level. Nowhere is your comfort more important than in the guest room. From the Hilton CleanStay Room Seal to focused disinfection of high-touch areas in the guest room, we’re committed to providing guests with a clean, comfortable space. From social distancing, increased scheduled cleaning of public spaces, and changes to our amenities and services, we’re committed to protecting your well-being while using our public spaces. Each area is cleaned using approved commercial-grade products followed by additional disinfection using the approved Lysol*, Dettol*, Sagrotan*, or Napisan* products. In accordance with CDC and WHO guidelines, we are requiring face coverings in all indoor public areas of all our hotels throughout the U.S.
Check availability
Very Good
4.0/5

Based on 69 guest reviews

Show Guest Reviews
  • Complimentary breakfast is offered
  • The Avg. Group Discount is 12.8%!
  • Gym / Fitness Center Available
  • Hotel has 97 rooms
  • 5 floors in hotel
  • Check in time: 3:00pm
  • Group booking rating of 10.0/10

Check Current Prices






Include Discounts:

Standard prices by room type for the next 60 days

Rates shown are nightly rates before taxes and do not necessarily reflect all discounts available. The chart provides the cheapest public rates available by room type.

Room Types

Check Rates1 King Bed
Smoking    Non-Smoking
Check Rates1 King Bed - Free Hot Breakfast Free WiFi HDTV
Non-Smoking
Check Rates1 King Bed Accessible Bathtub
Non-Smoking
Check Rates1 King Bed Accessible Hearing
Non-Smoking
Check Rates1 King Hearing Accessible
Non-Smoking
Check Rates1 King Hearing Accessible Vis Doorbell Alrt and Vis Phone Alrt
Non-Smoking
Check Rates1 King Mobility Accessible with Tub
Non-Smoking
Check Rates1 King Mobility Accessible with Tub - Free Hot Breakfast Free WiFi HDTV
Non-Smoking
Check Rates2 Queen Beds
Non-Smoking
Check Rates2 Queen Beds - HDTV, Free WiFi Breakfast Included
Non-Smoking
Check Rates2 Queen Beds Accessible Hearing
Non-Smoking
Check Rates2 Queen Beds Accessible Roll in Shower
Non-Smoking
Check Rates2 Queen Hearing Accessible
Non-Smoking
Check Rates2 Queen Hearing Accessible Vis Doorbell Alrt and Vis Phone Alrt
Non-Smoking
Check Rates2 Queen Mobility Accessible Roll in Shower
Non-Smoking
Check Rates2 Queen Mobility Accessible Roll in Shower, Free WiFi Breakfast Included 55 in HDTV
Non-Smoking
Check Rates2x Points 1 King Bed - Free Hot Breakfast Free WiFi HDTV
Non-Smoking
Check Rates2x Points 1 King Hearing Accessible Vis Doorbell Alrt and Vis Phone Alrt
Non-Smoking
Check Rates2x Points 1 King Mobility Accessible with Tub - Free Hot Breakfast Free WiFi HDTV
Non-Smoking
Check Rates2x Points 2 Queen Beds - HDTV, Free WiFi Breakfast Included
Non-Smoking
Check Rates2x Points 2 Queen Hearing Accessible Vis Doorbell Alrt and Vis Phone Alrt
Non-Smoking
Check Rates2x Points 2 Queen Mobility Accessible Roll in Shower, Free WiFi Breakfast Included 55 in HDTV
Non-Smoking
Check RatesDeluxe Room 2 Queen Beds Refrigerator and Microwave
Non-Smoking
Check RatesKing Room Hearing Accessible
Non-Smoking
Check RatesQueen Room with 2 Queen Beds Hearing Accessible
Non-Smoking
Check RatesQueen Room with 2 Queen Beds Mobility Accessible
Non-Smoking
Check RatesStandard Room 2 Double Beds
Smoking    Non-Smoking

Verified Reviews of TRU by Hilton Ashland

Below are the verified reviews from guests that we have booked recently:
"Completely Unacceptable"
Overall Score1.0/ 5
Would never recommend this place, disgusting and unfit. Have no idea how the this place would rate even for pets.
(Individual traveler, booked 1 room), from US flag
10-Nov-2020 Verified Review, stayed from Mon Nov 09 to Tue Nov 10 2020 at a $53.99 average nightly rate.

Property Description

NEW HOTEL OPENED 8/15/20!!! Be one of the first to stay at the all new Tru by Hilton Ashland, Virginia! Say hello to a brand-new hotel experience from Hilton that's vibrant, affordable and young-at-heart. It's energetic, yet relaxing and comfortable. It's familiar, and it's also unexpected. It's completely unprecedented, it's uniquely Tru.Tru by Hilton represents a complete rethinking of hotel design, curated to spark creativity and connection. Thoughtfully redesigned rooms and a must-see lobby make this a cost-conscious hotspot. Get lost in conversation, work or your thoughts. Our playful lobby is expansive yet cozy, with comfy nooks, free WiFi, games, and a 24/7 market.Keep fit on the road in our modern gym. Tablet-guided workouts, barre, cardio, resistance bands and free weights make your workout un-skip-able.

Details / Other Expenses

Check In: 3:00pm
Check Out: 11:00am
Year of Last Renovation: 2020
Floors: 5
Rooms: 97
Corridors: All Rooms Have Interior Hallways
Non Smoking Rooms: 97
Handicap Rooms:
Rooms with 1 Bed: 45
Rooms with 2 Beds: 47
Suites: 0
Room Windows: Windows Do Open
Cleaning Frequency: Daily
Meeting Rooms: 0
Dist. to Food/Bars: 0.3 Mi
Pool Info:
Outdoor pool is open seasonally, Memorial Day to Labor Day, from 9am- 10pm.
Policies / Expenses
Nightly Parking: 0
Total Taxes: 13.30%
Total Misc Fees: $0.00 USD
(mandatory resort fees/taxes)
State Tax: 5.30%
Occupancy Tax: 8.00%

Amenities / Features


  • Air conditioning
  • Alarm clock
  • Bus parking
  • Central location
  • Clothes drying
  • Complimentary breakfast
  • Credit card accepted: Mastercard/Visa
  • Credit card accepted: American Express
  • Credit card accepted: Discover
  • Credit card accepted: Diners Club
  • Credit card accepted: JCB
  • Electric Car Charging Station
  • Electronic key card
  • Elevator
  • Express Check-Out
  • Fax available
  • Fitness and health center
  • Free local calls
  • Games room
  • Generator for sleeping rooms
  • Generator for public spaces
  • Hairdryer available
  • Handicap accessible
  • Ice Maker
  • Free WiFi Internet
  • Ironing facilities
  • Laundry facilities
  • Non-smoking rooms
  • 24 hours opened
  • Office or business center
  • Private bathroom in room
  • Refrigerator
  • Shower

Breakfast Information

Join us for our complimentary breakfast buffet served from 6am-9am Monday through Friday. We know you like to sleep late so Saturday and Sunday you will find us waiting on you from 7am-10am, daily. Hot, hearty and healthy, we serve an enormous selection to tempt every taste bud. Scrumptious, hearty and oh, so photogenic: our donuts and bagels love getting dressed up at our topping bar with everything from peanut butter to bacon jam. What tops our silky-smooth yogurt? Maybe something sweet, nutty, crunchy, juicy, chewy or banana-y. Take your yogurt to the next level with a gazillion topping options. Pour rich batter onto the sizzling waffle iron. Take your fresh, hot, golden brown waffle—perfectly cupped for piling on toppings—then, go overboard! Treat yourself to your favorite kids cereal. Or add a sprinkle to your oatmeal, granola, yogurt—or all three. With so many options, it's hard not to go back for thirds. Save room for perfectly seasoned chicken sausage, hot, fluffy eggs, melting cheese & a warm bagel!

Pet Friendly?

Service animals complying with ADA Title lll regulations are allowed.

Sorry, pets are not allowed.

Parking Info

Free parking.

Internet / WiFI

Like free, free. Every Tru by Hilton offers free wi-fi!

Cleaning Policies

We know that housekeeping service is one of your favorite parts of travel. Now, you’ll have the opportunity to tailor the experience for your individual comfort level. Nowhere is your comfort more important than in the guest room. From the Hilton CleanStay Room Seal to focused disinfection of high-touch areas in the guest room, we’re committed to providing guests with a clean, comfortable space. From social distancing, increased scheduled cleaning of public spaces, and changes to our amenities and services, we’re committed to protecting your well-being while using our public spaces. Each area is cleaned using approved commercial-grade products followed by additional disinfection using the approved Lysol*, Dettol*, Sagrotan*, or Napisan* products. In accordance with CDC and WHO guidelines, we are requiring face coverings in all indoor public areas of all our hotels throughout the U.S.

About TRU by Hilton

  • Catered to younger, millennial travelers looking for unique design and affordability with the first hotel opening in late July 2017 and 102 properties signed on for development throughout the U.S.
  • Tru by Hilton offers a true, customized experience for guests with a large 2,800 square-foot multifunctional lobby, perfect for lounging, eating, mingling or working. Complimentary high-speed internet access, wireless printing, and board games are also available to enjoy throughout every lounge space.
  • To stay energized throughout the day, the Eat. & Sip. Market has local, gourmet snacks and drinks (including beer and wine) and complimentary Italian brewed coffee, organic Stash tea and hot chocolate in the lobby 24/7.
  • Modern designed guest rooms feature large oversized windows delivering plenty of natural light with additional amenities including free Wi-Fi, multiple charging outlets, and 150 DirecTV channels.
  • Also available on property is a fitness center delivering free weights, cardio equipment, as well as workout routines straight from their fitness center tablet. In the morning time, guests can build their own free breakfast with up to 30 sweet and savory toppings to choose from.
  • Earn and redeem Hilton Honors points for free hotel nights, travel and transportation, shopping, dining and other exclusive benefits. All Hilton Honors members have access to complimentary Wi-Fi, water and snacks, digital check-ins and late check-outs at no extra cost.

The TRU by Hilton highlights above are subject to change without notice.

Seasonality and Projections at TRU by Hilton Ashland

Rate fluctuations of TRU by Hilton Ashland

This chart illustrates fluctuations of sleeping room prices for both group/meeting prices and the best online individual traveler prices our system could find at the time the group bid was submitted. The most competitive group discount displayed is 16.2% in the month of June 2021 and the highest average individual rate is $133 in the month of May 2021. This chart will show past seasonality and also project future months. If you are flexible with dates, you may want to consider staying at TRU by Hilton Ashland in a month when rates are lower.

FAQs about TRU by Hilton Ashland

What time is check in?

Check in time is 3:00pm based on the hotel's local time. Early check in may be available if requested at the front desk on the day of check-in.

What time is check out?

Check out time is 11:00am based on the hotel's local time. Late check out may be available if requested at the front desk during your stay.

How many rooms does TRU by Hilton Ashland have?

There are 97 sleeping rooms in the hotel.

What kind of breakfast is at TRU by Hilton Ashland?

Join us for our complimentary breakfast buffet served from 6am-9am Monday through Friday. We know you like to sleep late so Saturday and Sunday you will find us waiting on you from 7am-10am, daily. Hot, hearty and healthy, we serve an enormous selection to tempt every taste bud. Scrumptious, hearty and oh, so photogenic: our donuts and bagels love getting dressed up at our topping bar with everything from peanut butter to bacon jam. What tops our silky-smooth yogurt? Maybe something sweet, nutty, crunchy, juicy, chewy or banana-y. Take your yogurt to the next level with a gazillion topping options. Pour rich batter onto the sizzling waffle iron. Take your fresh, hot, golden brown waffle—perfectly cupped for piling on toppings—then, go overboard! Treat yourself to your favorite kids cereal. Or add a sprinkle to your oatmeal, granola, yogurt—or all three. With so many options, it's hard not to go back for thirds. Save room for perfectly seasoned chicken sausage, hot, fluffy eggs, melting cheese & a warm bagel!

What parking is available at TRU by Hilton Ashland?

Free parking.

How much does internet cost?

Like free, free. Every Tru by Hilton offers free wi-fi!

Can I get a AAA rate at TRU by Hilton Ashland?

Sorry, this hotel does not offer AAA hotel discounts at this time.

Can I get a Senior or AARP rate at TRU by Hilton Ashland?

Yes, they have stay dates that support Senior hotel discounts. Example room type: AARP Member Savings 1 King Bed - Free Hot Breakfast Free WiFi HDTV

Is there a gym at TRU by Hilton Ashland?

Yes, there is a gym/fitness area available on-site at the property.

Testimonials:

Testimonials icon
"The bidding process and help from you was fantastic!! I was able to find acceptable rooms and cost that fit my budget." A.R. - Plano, TX

Learn More Check Rates