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Florence Alabama Hotels & Motels

Find the perfect hotel in Florence using our hotel guide provided below. Search for the cheapest discounted hotel and motel rates in or near Florence, AL for your corporate or personal leisure travel. We show the best Florence, Alabama hotel and motel rooms. Browse the Florence area hotels to find the perfect lodging! Please use the provided map of the Florence hotels. Coordinating a group? Get Florence Group Hotel Deals

The Florence center is around the area of Health South Florence Surgery and 1 mile southwest of Children's Museum of the Shoal.

Located in Northwestern Alabama, Florence is the economic and cultural hub of "the Shoals," a quartet of cities with over 200,000 residents. Fifty miles from the nearest Interstate, visiting Florence is like traveling back to a simpler time, before the Interstate system changed the fabric of towns across the United States. Known as Alabama's Renaissance City, it shares its name with the famed Italian city at the heart of the European Renaissance. Florence also hosts the Alabama Renaissance Faire, which is the biggest in the state. More from this guide...

Florence Hotels/Motels & Accommodations

Residence Inn Florence Marriott in Florence
+1-888-389-4121
1000 Sweetwater Ave., Florence, AL 35630
  • 3 star Suburban property
  • 110 rooms in hotel
From$89
Very Good 4.0 /5 Latest Reviews Call BookMore Details
Tired of clicking around? Talk to an expert Hotel Planner: (855) 276-7561 or say...
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Hampton Inn Florence Midtown near University of North Alabama
+1-888-675-2083
2281 Florence Blvd., Florence, AL 35630
  • 2 star Suburban hotel
  • Check in time: 3:00PM
From$99
Very Good 4.0 /5 Latest Reviews Call BookMore Details
Baymont by Wyndham Florence/Muscle Shoals in Florence
+1-800-716-8490
115 Ana Dr., Florence, AL 35630
  • 2-star Lake property
  • Free complimentary breakfast
From$60
Average 3.0 /5 Latest Reviews Call BookMore Details
Great American Hotel
+1-800-805-5223
400 South Court St., Florence, AL 35630
  • Two-star property
  • Hotel has 86 rooms
From$60
Very Good 4.0 /5 Read Reviews Call BookMore Details
Hampton Inn & Suites Florence-Downtown
+1-888-965-1860
505 South Court St., Florence, AL 35630
  • Mid-scale Downtown property
  • Fitness center on property
From$89
Very Good 4.0 /5 Reviews Call BookMore Details
Marriott Shoals Hotel & Spa
+1-888-788-5576
10 Hightower Pl, Florence, AL 35630
  • High end hotel
  • Hotel has 20 meeting rooms
From$125
Average 3.0 /5 Read Reviews Call BookMore Details
Comfort Suites Florence Shoals Area - Florence
+1-888-897-9207
140 Matthew Paul Court, Florence, AL 35630 Website
  • Affordable Highway hotel
  • Comp. Breakfast
From$94
Very Good 4.0 /5 Review Score Call BookMore Details
Quality Inn Florence Muscle Shoals
+1-888-311-4278
150 Ettagray St., Florence, AL 35630 Website
  • Low Cost Highway property
  • Fitness center on property
From$65
Average 3.0 /5 Read Reviews Call BookMore Details
Holiday Inn Express & Suites - Florence
+1-888-469-4795
180 Etta Gray St., Florence, AL 35630
  • Mid-scale Suburban hotel
  • Free complimentary breakfast
From$104
Very Good 4.5 /5 Latest Reviews Call BookMore Details
Clarion Inn Sheffield Muscle Shoals : 4900 Hatch Blvd.
+1-888-734-9421
4900 Hatch Blvd., Sheffield, AL 35660 ~3.93 miles south of Florence
  • 3-star Convention Center property
  • Free comp. breakfast
From$47
Average 3.5 /5 Read Reviews Call BookMore Details
Lake View Inn & Suites in Killen
+1-888-841-5292
101 Highway 72, Killen, AL 35645 ~5.90 miles east of Florence
  • Two star hotel
  • 40 rooms in property
From$58
Very Good 4.0 /5 Read Reviews Call BookMore Details
Days Inn by Wyndham Muscle Shoals Florence : 2701 Woodward Ave.
+1-888-455-5160
2701 Woodward Ave., Muscle Shoals, AL 35661 ~6.43 miles south of Florence
  • 2 star Highway property
  • Hotel has 76 rooms
From$59
Very Good 4.0 /5 Reviews Call BookMore Details
Red Roof Inn Muscle Shoals in Muscle Shoals
+1-888-965-8297
2807 Woodward Ave., Muscle Shoals, AL 35661 ~6.51 miles south of Florence
  • Low priced Airport property
  • Check in: 2:00pm
From$50
Very Good 4.0 /5 Reviews Call BookMore Details
Comfort Inn & Suites Tuscumbia - Muscle Shoals
+1-888-906-6358
5101 Highway 43 South, Tuscumbia, AL 35674 ~8.00 miles south of Florence
  • 2 star property
  • Gym / Fitness Center Available
From$59
Very Good 4.0 /5 Hotel Reviews Call BookMore Details
Key West Inn : 1800 Highway 72
+1-888-749-6785
1800 Highway 72, Tuscumbia, AL 35674 ~8.10 miles south of Florence
  • Economical Downtown property
  • Check-in: 2:00
From$60
Very Good 4.0 /5 Read Reviews Call BookMore Details
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Microtel Inn & Suites by Wyndham Tuscumbia/Muscle Shoals
+1-888-878-9982
1852 Highway 72 East, Tuscumbia, AL 35674 ~8.11 miles south of Florence
  • Two-star Highway hotel
  • Fitness / Gym is on-site
From$60
Very Good 4.0 /5 Hotel Reviews Call BookMore Details
Best Western Plus Tuscumbia/Muscle Shoals Hotel & Suites
+1-888-389-4485
1934 Highway 20, Tuscumbia, AL 35674 ~9.23 miles south of Florence
  • 3-star Highway property
  • Check-in time: 11:00am
From$80
Very Good 4.0 /5 Recent Reviews Call BookMore Details
Best Western Plus Russellville Hotel & Suites - Russellville
+1-888-389-4121
13770 Highway 43, Russellville, AL 35653 ~23.46 miles south of Florence
  • Cheap Highway property
  • 16 suites in hotel
From$44
Very Good 4.0 /5 Review Score Call BookMore Details
Days Inn by Wyndham Moulton in Moulton
+1-888-675-2083
12701 Highway 157, Moulton, AL 35650 ~31.72 miles southeast of Florence
  • Economy property
  • Check-in time: 11:00 AM
From$60
Average 3.0 /5 Recent Reviews Call BookMore Details
Victorian Inn
+1-800-716-8490
199 County Rd. 180, Iuka, MS 38852 ~32.05 miles west of Florence
  • Two-star Highway property
  • Comp. Breakfast
Hampton Inn Pickwick Dam-At Shiloh Falls
+1-800-805-5223
90 Old South Rd., Counce, TN 38365 ~34.82 miles west of Florence
  • Three Star Resort property
  • Check-in time: 2:00pm
From$125
Very Good 4.0 /5 Review Score Call BookMore Details
Americas Best Value Inn Lawrenceburg : 1940 North Locust Ave. (Highway 43)
+1-888-965-1860
1940 North Locust Ave. (Highway 43), Lawrenceburg, TN 38464 ~35.85 miles northeast of Florence
  • 2-star property
  • Check in time: 14:00
From$65
Very Good 4.0 /5 Latest Reviews Call BookMore Details
Best Western Plus Lawrenceburg
+1-888-788-5576
1 Western Way, Lawrenceburg, TN 38464 ~36.93 miles northeast of Florence
  • Three Star Highway hotel
  • 3 floors in property
From$72
Very Good 4.0 /5 Latest Reviews Call BookMore Details
Holiday Inn Express & Suites Decatur : 2407 Beltline Rd.
+1-888-897-9207
2407 Beltline Rd., Decatur, AL 35601 ~39.78 miles east of Florence
  • Economy hotel
  • Hotel has 83 rooms
From$83
Very Good 4.0 /5 Read Reviews Call BookMore Details
Courtyard by Marriott in Decatur Al
+1-888-311-4278
1209 Courtyard Circle, Decatur, AL 35603 ~39.92 miles east of Florence
  • Mid-scale Suburban hotel
  • Check in: 03:00PM
From$60
Very Good 4.0 /5 Guest Reviews Call BookMore Details
Residence Inn by Marriott Decatur : 2754 North Decatur Rd.
+1-888-469-4795
2754 North Decatur Rd., Decatur, AL 35603 ~39.94 miles east of Florence
  • Midscale Suburban hotel
  • 113 rooms in property
From$96
Very Good 4.0 /5 Read Reviews Call BookMore Details
Best Western River City Hotel
+1-888-734-9421
1305 Front Ave. Sw, Decatur, AL 35603 ~40.02 miles east of Florence
  • Affordable Downtown hotel
  • 15 suites in hotel
From$78
Very Good 4.0 /5 Read Reviews Call BookMore Details
Sleep Inn & Suites : 2226 Beltline Rd. Sw
+1-888-841-5292
2226 Beltline Rd. Sw, Decatur, AL 35601 ~40.23 miles east of Florence
  • Two star Suburban hotel
  • Hotel has 75 rooms
From$60
Very Good 4.0 /5 Recent Reviews Call BookMore Details
Hampton Inn Decatur
+1-888-455-5160
2041 Beltline Rd. Sw, Decatur, AL 35601 ~40.63 miles east of Florence
  • Affordable Highway hotel
  • 4 floors in property
From$80
Very Good 4.0 /5 Read Reviews Call BookMore Details
InTown Suites Extended Stay Decatur AL
+1-888-965-8297
2125 Jameson Dr. Sw, Decatur, AL 35603 ~40.66 miles east of Florence
  • Inexpensive hotel
  • Hotel has 69 rooms
From$47
Very Good 4.0 /5 Recent Reviews Call BookMore Details
Quality Inn Decatur River City in Decatur
+1-888-906-6358
2120 Jameson Pl Sw, Decatur, AL 35603 Website ~40.73 miles east of Florence
  • Inexpensive Highway property
  • 2 floors in property
From$50
Average 3.0 /5 Guest Reviews Call BookMore Details
Days Inn & Suites by Wyndham Athens Alabama in Athens
+1-888-749-6785
1322 Highway 72 East, Athens, AL 35611 ~41.18 miles east of Florence
  • Two star Highway hotel
  • Free comp. breakfast
From$60
Very Good 4.0 /5 Hotel Reviews Call BookMore Details
Super 8 by Wyndham Athens - Athens
+1-888-878-9982
1325 Highway 72 East, Athens, AL 35611 ~41.23 miles east of Florence
  • Low priced Highway hotel
  • Check in: 01:00PM
From$60
Very Good 4.0 /5 Reviews Call BookMore Details
Decatur Inn & Suites : 2212 Danville Rd. Sw
+1-888-389-4485
2212 Danville Rd. Sw, Decatur, AL 35601 ~41.25 miles east of Florence
  • Inexpensive Suburban hotel
  • 3 floors in hotel
From$53
Average 3.0 /5 Read Reviews Call BookMore Details
Fairfield Inn & Suites Athens I65 : 21282 Athens Limestone Lane
+1-888-389-4121
21282 Athens Limestone Lane, Athens, AL 35613 ~41.27 miles east of Florence
  • Mid-scale Highway property
  • Hotel has an eco-friendly policy See more
From$91
Very Good 4.5 /5 Hotel Reviews Call BookMore Details
Best Western Athens Inn : 1329 Us Highway 72 East
+1-888-675-2083
1329 Us Highway 72 East, Athens, AL 35611 ~41.29 miles east of Florence
  • Inexpensive Highway property
  • 2 floors in hotel
From$41
Very Good 4.0 /5 Read Reviews Call BookMore Details
Holiday Inn Express Hotel & Suites Athens, an IHG Hotel - Athens
+1-800-716-8490
16074 Athens Limestone Blvd., Athens, AL 35611 ~41.30 miles east of Florence
  • Affordable Highway property
  • 15 suites in property
From$111
Very Good 4.0 /5 Hotel Reviews Call BookMore Details
Sleep Inn Athens I-65 : 1115 Audubon Ln
+1-800-805-5223
1115 Audubon Ln, Athens, AL 35611 ~41.34 miles east of Florence
  • Three Star Highway property
  • Hotel has 60 rooms
From$59
Average 3.0 /5 Read Reviews Call BookMore Details
Econo Lodge in Athens
+1-888-965-1860
1500 Us Highway 72 East, Athens, AL 35611 ~41.49 miles east of Florence
  • Two star property
  • 48 rooms in property
From$60
Not Good 1.5 /5 Hotel Reviews Call BookMore Details
Athens / Quality Inn : 1488 Thrasher Blvd.
+1-888-788-5576
1488 Thrasher Blvd., Athens, AL 35613 ~41.52 miles east of Florence
  • Affordable Downtown hotel
From$50
Average 3.0 /5 Reviews Call BookMore Details
Quality Inn Athens I-65 / Huntsville Area West - Athens
+1-888-897-9207
1488 Thrasher Blvd., Athens, AL 35611 ~41.56 miles east of Florence
  • 2-star Highway property
  • Hotel has 56 rooms
From$46
Average 3.0 /5 Review Score Call BookMore Details
Travel Inn : 1218 Kelli Dr.
+1-888-311-4278
1218 Kelli Dr., Athens, AL 35613 ~41.59 miles east of Florence
  • Low-priced Highway hotel
  • 61 rooms in property
From$40
Very Good 4.0 /5 Read Reviews Call BookMore Details
Hampton Inn & Suites Athens-I-65 (Huntsville Area) - Athens
+1-888-469-4795
1222 Kelli Dr., Athens, AL 35613 ~41.59 miles east of Florence
  • Affordable Highway property
  • Check in time: 3:00 PM
From$89
Very Good 4.0 /5 Recent Reviews Call BookMore Details
Quality Inn Savannah South in Savannah
+1-888-734-9421
1645 Pickwick St., Savannah, TN 38372 Website ~41.61 miles northwest of Florence
  • Low-priced property
  • Free breakfast
From$79
Average 3.0 /5 Recent Reviews Call BookMore Details
The Magnolia Room - DECATUR
+1-888-841-5292
216 Moulton St. East, DECATUR, AL 35601 ~41.85 miles east of Florence
  • Cheap hotel
From$60
Average 3.0 /5 Review Score Call BookMore Details
Studio 9 Inn & Suites in Decatur
+1-888-455-5160
440 Johnston St. Se, Decatur, AL 35601 ~41.94 miles east of Florence
  • 3-star Downtown hotel
  • Fitness / Gym is on-site
From$29
Average 3.0 /5 Read Reviews Call BookMore Details
Motel 6 Decatur, AL - Decatur
+1-888-965-8297
810 6th Ave. Ne, Decatur, AL 35601 ~42.03 miles east of Florence
  • Inexpensive Downtown property
  • Check-in time: 01:00
From$39
Average 3.0 /5 Review Score Call BookMore Details
DoubleTree by Hilton Hotel Decatur Riverfront in Decatur
+1-888-906-6358
1101 6th Ave. Ne, Decatur, AL 35601 ~42.11 miles east of Florence
  • 3 star Downtown hotel
  • 5 floors in hotel
From$89
Very Good 4.0 /5 Recent Reviews Call BookMore Details
La Quinta Inn by Wyndham Decatur in Decatur
+1-888-749-6785
918 Beltline Rd. Sw, Decatur, AL 35601 ~42.33 miles east of Florence
  • 3 star Resort hotel
  • 6 suites in hotel
From$50
Average 3.5 /5 Reviews Call BookMore Details
Hampton Inn Pulaski - Pulaski
+1-888-878-9982
180 Bre Ave., Pulaski, TN 38478 ~42.84 miles northeast of Florence
  • Affordable hotel
  • Comp. Breakfast
From$80
Very Good 4.0 /5 Hotel Reviews Call BookMore Details

Next: See My Florence Hotels with Pricing

Graph: Upcoming 20 Days of Florence Hotel Rates

Rates shown are nightly rates before taxes and do not necessarily reflect all Florence, AL discounts available. The chart reflects the cheapest Florence hotel for each day and each star rating category.

Once part of the Chickasaw Nation, Florence was originally thought to be the perfect location for a city because of its location on the Tennessee River. The city incorporated in 1826 and started to flourish, but it changed hands several times between the Confederate and Union armies. This situation hindered its growth and destroyed nearly the entire city. After the railroad came through Florence in the 1880s, it began to grow substantially, aided by the shipping and manufacturing industries.

Today, Florence is a bustling city that has an eclectic mix of old, new, chic, and cosmopolitan, a blend you rarely see anywhere else in the South or in the country. It's home to many famous country music recording studios, trendy restaurants and shops, and the home of fashion designer Billy Reid, who — along with Michael Kors, Tom Ford, and Marc Jacobs — is just one of four fashion designers to win the coveted Council of Fashion Designers of America Award more than three times.

Whether you're in Florence for business or leisure, you'll find hotels ranging from budget to luxury options and everything in between. Regardless of which you pick, you'll find that each hotel has amenities to help you have a relaxing, enjoyable, and memorable getaway.

When should you visit Florence, AL?

With its northern location, Florence experiences colder temperatures than many other areas of the South, but it's by no means as chilly as the North or Midwest. However, these mild temperatures make Florence a wonderful place to visit throughout most of the year.

Unlike other cities, the best time to visit Florence is more characterized by what's going on than the weather. During the fall, Florence plays host to the famed Alabama Renaissance Faire, which brings 35,000 people to the city annually. The weather makes this celebration even more enjoyable, with temperatures staying roughly between 60 degrees and 80 degrees. Hotel demand goes up during this time, so if you want a reasonable deal on a hotel, make sure to book well in advance.

Even with the Renaissance Faire, Florence's most popular season is probably in the summer. The Tennessee River attracts tourists from across the South looking for a way to beat the triple-digit temperatures and oppressive humidity. Summer also plays host to the world-famous W.C. Handy Music Festival, which honors the eponymous "Father of the Blues." This is by far the most popular time for visitors, so bookings are essential from Memorial Day through Labor Day.

If you want to get away from the crowds, head to Florence during winter. The temperatures cool down to between the freezing point and the 50s, but snow is a rarity. Guests are few and far between, and the city is surprisingly calm and serene, especially in McFarland Park, which overlooks the river in the heart of the city. Hotel prices are at their lowest, so if you want to snag a deal, this is the best season.

With spring, the city comes alive with blooming flowers, trees, and shrubs. This is the ideal time to saunter through the city's many parks, which dot the landscape and are only a short walk away from anywhere in town. Temperatures can range from chilly to warm during this time, so packing a pair of shorts and a jacket should work to your advantage. You can usually find some solid rates on the accommodation of your choice.

Below is a chart of the current pricing seasonality of hotels and motels in Florence, AL:

seasonality of hotel rates in Florence

Florence, AL: Prices by Star Rating Class

Below we've posted 3 graphs illustrating avg. nightly cost patterns by star rating class in Florence, AL. Browse these charts to calculate the cheapest seasons to book in Florence during the year.

What are the luxury hotel options in Florence, AL?

For a luxurious extended stay, book a room at the Residence Inn. Each room has plenty of nice options that make you feel like you're in your own apartment. This includes a full kitchen with a refrigerator, microwave, and stove. It also has a pillow top mattress, complimentary wired and wireless internet, a 32-inch smart television with cable programming, a work desk, and daily housekeeping.

Guests can also take advantage of recreational opportunities such as a 24-hour fitness center, an outdoor pool, business center, and a snack bar/deli. Meet other guests at reception dates throughout the week and enjoy free food and an adult beverage on the house.

With a stay at the Residence Inn, you're also close to many of the area's top attractions, including Regency Square Mall, Deibert Park, and the Shoals Conference Center.

What are the low-cost hotel options in Florence, AL?

3 Star Average Prices: $101.48

If you're searching for budget accommodation in Florence, take a look at the Budget Inn. Located at the intersection of U.S. Highways 72 and 43, this motel is within close proximity to downtown Florence, the University of North Alabama, and the Children's Museum of the Shoal. Each room features cable television with HBO programming, free wireless internet access, and your choice of either a king room, double room, or a suite with a Jacuzzi. If you're planning on coming to Florence with your boat, the hotel also has boat parking with electric hookups.

3 Star Hotel Prices in Florence

2 Star Average Prices: $75.70

What are the best hotel discounts in Florence, AL?

If you're searching for a way to save money on your trip to Florence, don't miss out on the many hotels that offer substantial discounts. Military members and government personnel will get discounts on their rooms at the Marriott Shoals Hotel & Spa. Choose from a room with a king bed or two queen beds with your choice of view or a suite. Rooms feature cable television, free wireless internet, a minifridge, and daily housekeeping. You can also treat yourself to services at the on-site spa.

What are the value hotel options in Florence, AL?

When you want top-notch accommodation without the exorbitant price, head to the Hampton Inn & Suites. At this hotel, you can get affordable accommodation with all the extras. Select from configurations such as a king room, queen room, or two queens. Upgrade to a suite to enjoy an in-room Jacuzzi. All rooms have a ton of nice amenities such as a flat-screen television with cable programming, a refrigerator, a microwave, and a work desk. Business travelers will love the 24-hour business center as well as the express check-in and check-out, which lets you always stay on track.

Guests have plenty of options at the hotel during the day. Splash away in the outdoor pool, grab a quick workout at the fitness center, eat a meal at the restaurant, or have a few cocktails with friends at the bar and lounge. Don't forget to fuel up for your day every morning from 6 a.m. to 10 a.m. with the all-you-can-eat, complimentary hot/cold buffet breakfast.

What are the top attractions and destinations in Florence, AL?

You can't go to Alabama's Renaissance City without going to the festival that gives the city its nickname. Started in 1987, the Alabama Renaissance Faire is the largest festival of its kind in the state, and it's one of the most popular in Northwest Alabama.

It takes place annually on the fourth weekend of October, taking advantage of the beautiful color changes of the foliage and the weather that's neither too hot nor too cold. If you have the chance, get to Florence the week before the festival to take part in the Renaissance Feast, which has delicious suckling pig, pies, and more.

Taking place over 10 days in July, the W.C. Handy Music Festival is one of the most well-attended blues festivals in the South. With several stages and the country's most talented blues artists, it's a must-see, must-hear for fans of the genre. You can't go anywhere in the city during this time without hearing blues, jazz, and gospel music, from the streets of downtown to the banks of the Tennessee River. It has over 200 events that include art exhibitions, athletic events, and everything in between.

If you're a lover of architecture, you can't afford to miss the Rosenbaum House in Florence. One of just a handful of homes in the South designed by Frank Lloyd Wright, the Rosenbaum House is often regarded as one of his finest works, showcasing his self-titled Usonian architecture.

The idea behind this type of architecture was to create middle-class homes that provided practicality and functionality while also combining flowing rooms, natural lighting, and other aspects that were tailored to the client. The home is open for guided tours Tuesday through Sunday, but it does require reservations for large groups.

Whatever your reason for coming to Florence, you're sure to find the right accommodation, whether it's a budget-friendly hotel on the outskirts of town or a mid-range option in the heart of the city. Book your room today so you can start to plan the trip of a lifetime to one of the South's lesser known gems.

FAQs about hotels in Florence

What are the best rated hotels in Florence?

Holiday Inn Express & Suites, Fairfield Inn & Suites Athens I65 and Residence Inn Florence Marriott are the best rated hotels based on customer reviews in the last 365 days.

What are the top luxurious hotels in Florence?

Marriott Shoals Hotel & Spa, Residence Inn Florence Marriott and Hampton Inn & Suites Florence-Downtown are the top 3 luxury hotels near Florence city center.

What hotels are closest to the city center of Florence?

Residence Inn Florence Marriott, Hampton Inn Florence Midtown near University of North Alabama, and Baymont by Wyndham Florence are the properties closest to Florence city center.

How much does a cheap hotel in Florence cost per night?

In the last year, a 2 star hotel in Florence can be as cheap as $75.70 per night. (based on HotelPlanner prices)

How much does a 3 star hotel in Florence cost per night?

In the last year, the average 3 star hotel in Florence has been $101.48 per night. (based on HotelPlanner prices)

What are the best independent hotels in Florence?

Great American Hotel, Lake View Inn & Suites and Key West Inn are the best rated independent hotels (not part of a big brand).

What are the most popular Marriott hotels in Florence?

Fairfield Inn & Suites Athens I65, Residence Inn Florence Marriott and Courtyard by Marriott in Decatur Al are the best rated Marriott/Starwood branded hotels (based on customer reviews score).

What are the most popular Choice Hotels branded hotels in Florence?

Comfort Suites Florence Shoals Area, Comfort Inn & Suites Tuscumbia - Muscle Shoals and Sleep Inn & Suites are the best rated Choice Hotels branded hotels (based on HotelPlanner reviews score).

What are the most popular Best Western hotels in Florence?

Best Western Plus Tuscumbia, Best Western Plus Russellville Hotel & Suites and Best Western Plus Lawrenceburg are the best rated Best Western branded hotels (based on user reviews score).

What are the best IHG hotels in Florence?

Holiday Inn Express & Suites, Holiday Inn Express & Suites Decatur and Holiday Inn Express Hotel & Suites Athens, an IHG Hotel are the best rated Intercontinental Hotel Group (IHG) branded hotels (based on user reviews score).

Recent traveler reviews of Florence, AL

Below are reviews of the city of Florence, AL from an actual visitor's perspective.

"Very convenient to Sheffield and Muscle Shoals"
Score 5.0 / 5

Very convenient to Sheffield and Muscle Shoals. Easy access to good restaurants. The people! Everyone was so friendly and kind.

Patricia C., from 17-Jan-2024
"WC Handy Museum, Recording Studios & Great Food"
Score 5.0 / 5

People in Florence were so friendly. We enjoyed the WC Handy Museum as well as a tour of several recording studios. Great food around here too!

Patricia C., from 15-Jan-2024
"Fun Dining & Entertainment!"
Score 5.0 / 5

Lots of fun dining and entertainment options in a safe, walkable area!

Russ M., from 23-Dec-2023
"Many Restaurants!"
Score 4.0 / 5

Many restaurants to choose from.

Nancy C., from 25-Oct-2023
"Great Downtown & Restaurants"
Score 4.0 / 5

Fun, pretty and walkable downtown. Yummy food at Big Bad Breakfast, walked around UNA and partied at my niece's wedding.

Jamie W., from 19-Sep-2023
"Nice Shopping Area"
Score 4.0 / 5

Florence has a nice shopping area.

Cassie A., from 06-Jul-2023
"Very Historic!"
Score 5.0 / 5

Very historic!

Anthony G., from 15-Apr-2023
"Great eateries & interesting shops."
Score 4.0 / 5

Florence had great eateries and interesting shops.

Ron S., from 10-Apr-2023
"A Vibrant Downtown!"
Score 4.0 / 5

Seeing a vibrant downtown was so refreshing. Beats the heck out of your stereotype malls and strip shopping centers.

Joyce M., from 22-Jan-2023
"Quaint beautiful city!"
Score 5.0 / 5

Florence is a beautiful small city with the Tennessee River on the south and a quaint downtown. The restaurants are delicious and plenty of music inspires activities.

Charles F., from 09-Jul-2022
"The Avalon Social"
Score 4.0 / 5

The Avalon Social was perfect for our son's rehearsal dinner. The owners and staff went out of their way to welcome us. Kayla and Moses were so attentive. Kayla even went and picked up our desserts since we weren't familiar with the area. Moses made sure that everything was gluten free for our new daughter since she has celiac disease. We were relieved to know that she was able to eat everything and enjoy the evening.

Dawn W., from 04-Jun-2022
"Near many restaurants and bowling alley."
Score 5.0 / 5

Very close to a lot of restaurants and close to the bowling alley.

Sabrina C., from 27-Mar-2022
"Very Nice"
Score 5.0 / 5

It was a great place.

Kaye G., from 28-Oct-2019
"Wonderful"
Score 4.0 / 5

Florence has a terrific and vibrant downtown—cute as a button with lots of great shops and restaurants. We particularly liked Big Bad Breakfast and the legendary Flobama for Karaeoki.

Diane C., from 22-Oct-2019
The average traveler rating of the city of Florence, AL shown above is 4.5 out of 5 based on 14 reviews
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