180 Etta Gray St., Florence, AL 35630 United States (USA)
View Map Reservations: 1-800-230-4134
2.5 Star Downtown Hotel in Lauderdale County
34.82919 -87.62409
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Very Good
4.5/ 5

Based on 69 guest reviews

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  • With an indoor pool!
  • Free breakfast
  • Avg. Group Discount of 15.4%!
  • Fitness / Gym is on-site
  • 79 rooms in property
  • Check-out: 11:00am
  • Hotel has an eco-friendly policy
  • Groups/Meetings rating of 9.0/10

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Room Types

Check Rates1 King Bed
Check Rates2 Bed Suite
Check Rates2 Queen Beds
Check Rates2000 Bonus Points 2000 Bonus Points Per Stay When Booking with This Rate WiFi Hardwired Conn 2 Queen
Check Rates2000 Bonus Points 2000 Bonus Points Per Stay When Booking with This Rate WiFi Hardwired Conn King Be
Check Rates2000 Bonus Points 2000 Bonus Points Per Stay When Booking with This Rate WiFi Hardwired Conn Standar
Check RatesBest Flexible Rate 2 Queen Beds As You Email Family and Friends with The Free High Speed WiFi
Check RatesBest Flexible Rate King Bed Leisure The Office Is Just A Click Away Since We Offer Free High Speed
Check RatesBest Flexible Rate King Bed Suite The Spacious Suite Boasts Free High Speed Wireless Internet
Check RatesBest Flexible Rate Standard Room Bed and Preference Is Not Guaranteed These Are Subject To Availabil
Check RatesBook Early N Save 2 Queen Beds As You Email Family and Friends with The Free High Speed WiFi
Check RatesBook Early N Save King Bed Leisure The Office Is Just A Click Away Since We Offer Free High Speed
Check RatesBook Early N Save King Bed Suite The Spacious Suite Boasts Free High Speed Wireless Internet
Check RatesBook Early N Save Standard Room Bed and Preference Is Not Guaranteed These Are Subject To Availabili
Check RatesKing Bed Leisure
Check RatesKing Bed Suite
Check RatesStandard Room, 1 King or 2 Double Beds
Check RatesSuite 1 King Bed
Check RatesSuite 2 Beds

Local Attractions

UNA, Robert Trent Jones golf Trail, Helen Keller Birthplace, Alabama Music Hall of Fame, Frank Lloyd Wright-Rosenbaum House, Kennedy-Douglas Center for the Arts, W.C. Handy Museum, Pickwick/Wilson Lake, Natchez Trace Pkwy, florence Marina, Rattlesnake Saloon, Veterans Memorial park, Regency Mall, Braly Stadium, McFarland Prk, Indian Mound Museum, Waterloo, Historic Wilson Lock & Dam, Pope's Tavern Museum, Children's Museum Shoals, MSL Airport, Sportsplex, Joe Wheeler State Prk, Coon Dog Cemetery, Renaissance Tower, Tennessee Valley Art Center, Fishing.

Verified Reviews of Holiday Inn Express & Suites

Below are the verified reviews from guests that we have booked recently:
"Field Trip"
Overall Score5.0/ 5
Easy check-in, helpful manager, clean rooms. A great experience.
(Group coordinator, booked 14 rooms), from US flag
07-Apr-2014 Verified Review, stayed from Thu Apr 03 to Fri Apr 04 2014 at a $95.00 group rate (4% discount).
Response from Management on 03-Oct-2014:
Thank you Ms. Patricia, We enjoyed having you and your class here with us. We hope to be able to see you again in the future. Thank you for the great comments.

Customer Reviews of Holiday Inn Express & Suites

4.5 out of 5.Based on 69 guest reviews, Very Good

Property Description

The Holiday Inn Express® Florence Northeast Hotel is located in the northwest corner of Alabama off of Hwy 72 East behind Logans Steakhouse,an area best known for its variety of outdoor activities. As you visit this friendly town, pause to enjoy the surrounding countryside, which includes the beautiful Tennessee River and Pickwick Lake.Business travelers lodging in Florence appreciate our on-site Business Center and 1,008-square-foot meeting room. We are close to many major businesses, including Wise Alloys, TNT Fireworks, TVA (Tennessee Valley Authority), Coca-Cola Bottling Co., Florence Industrial Park and North American Lighting. The University of North Alabama, Eliza Coffee Memorial Hospital and Helen Keller Hospital are located in Florence, Alabama.Our hotel's property is near the Tennessee River, which boasts excellent fishing, swimming and boating. After a busy day on the river, slow down and enjoy a leisurely game of golf at The Shoals, part of the popular Robert Trent Jones Golf Trail. The family can enjoy a visit to the Alabama Music Hall of Fame, as well as the Helen Keller House and WC Handy Birthplace & Museum.We are also conveniently located 3.2 miles from University of North Alabama and Downtown Florence. Braly Stadium is only located 1.5 miles.You can begin each day with a fantastic meal from our complimentar, hot breakfast bar, and while lodging in Florence, our guests can also take advantage of the free high-speed, wireless Internet access we provide in each guest room. Our hotel also features an indoor pool and Fitness Center. Welcome!Each of our warm and comfortable guest rooms boasts great perks like free high-speed, wireless Internet access. As you email clients from the spacious work desk, watch your favorite show on the cable TV, or use the microwave and fridge to fix a nighttime snack. The bed is triple sheeted for comfort.Within walking distance to Logan's Steakhouse, Ruby Tuesdays, Sonic, Taco bell, Captain D's, Kmart Shopping Center which also features, Mongolian Grill, CC's Pizza, Bo jangles, Lahaceinda Mexican Restaurant, Osaka Japanese Steakhouse,UMI Japanese Steakhouse, and Crackerbarrel. So many more restaurants located less than a mile from the hotel.

Green Sustainability

Green Engage with Intercontinental Hotel Group

Details / Other Expenses

Check In:3:00pm
Check Out:11:00am
Year of Last Renovation:2010
Corridors:All Rooms Have Interior Hallways
Non Smoking Rooms:73
Handicap Rooms:6
Room Windows:Windows Do Open
Cleaning Frequency:Daily
Meeting Rooms:1 View Spaces
Meeting Space:1008 sq. feet
Banquet Space:Holds 63 people
Dist. to Food/Bars:0.3 Mi
Dist. to 24hr Restaurant:2.0 Mi
Dist. to Nearest Gym:2.0 Mi
Pool Info:9am - 10pm
Policies / Expenses
6pm day of arrival
Nightly Parking:0.00
Total Taxes:11.00%
Total Misc Fees:$0.00 USD
(mandatory resort fees/taxes)
Food and Beverage Tax: 8.50%
Audio Visual Service Charge:25.00 Per Day

Amenities / Features

Pet Friendly? Sorry, pets are not allowed.

  • Air conditioning
  • Alarm clock
  • Central location
  • Complimentary breakfast
  • Complimentary newspaper
  • Credit card accepted: Mastercard/Visa
  • Credit card accepted: American Express
  • Credit card accepted: Discover
  • Credit card accepted: Diners Club
  • Credit card accepted: JCB
  • Electronic key card
  • Elevator
  • Express Check-Out
  • Facilities for the disabled
  • Fax available
  • Fitness and health center
  • Free local calls
  • Hairdryer available
  • Handicap accessible
  • Central heating
  • Ice Maker
  • Internet - wireless
  • Internet - ethernet
  • Internet is Complimentary
  • Jacuzzi
  • Laundry facilities
  • Microwave in room
  • Non-smoking rooms
  • 24 hours opened
  • Office or business center
  • Private bathroom in room
  • Quiet location
  • Radio in room
  • Refrigerator
  • Self controlled heating/cooling system
  • Swimming pool - indoor
  • Tea and coffee making facilities
  • Telephone in all rooms
  • Telephone - Free local calls
  • Television
  • TV - Free Cable
  • TV - Free HBO
  • Travellers cheques accepted
  • Voicemail

Airport & Shuttle Information

Northwest Alabama Regional Airport, MSL located at:1729 T Ed Campbell Dr, Muscle Shoals, Alabama 35661. Located around 7.5 miles from us. Taxi service oneway is $17.00

Local Shuttle Info: N/A

Airport Shuttle? Sorry, no airport shuttle available.

About Holiday Inn Express

  • Free Express Start Breakfast Bar offering eggs, omelets, bacon and sausage, and their signature cinnamon rolls just to name a few
  • Have their own 100% Arabica Smart Roast Coffee
  • Free high-speed internet service in every room
  • eHost Online Concierge Service where guests can learn about hotel amenities, major airlines nearby, up-to-date local weather and even car rental services
  • Perfect for the business traveler on the go, Holiday Inn Express offers 24/7 fax & photocopy services
  • Unlimited free local and toll-free calls

The Holiday Inn Express highlights above are subject to change without notice.

Previously known as:
Holiday Inn Express & Suites Florence Northeast

Seasonality of Hotel Rates at Holiday Inn Express & Suites

Rate fluctuations of Holiday Inn Express & Suites

The chart above shows seasonality of prices for both our group quotes and the best individual traveler rates our rate checker could find at the time the group/meeting offer was entered. The best group deal shown is 21.9% in January 2015 and the highest average individual rate is $121 in the month of June 2015. This chart will show past seasonality and also project future months. If you are flexible with dates, you may want to consider staying at Holiday Inn Express & Suites in a month when rates are lower.

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Meeting Rooms and Banquet Rooms at Holiday Inn Express & Suites

Below are the meeting, banquet, conference and event spaces at Holiday Inn Express & Suites.

Feel free to use the Holiday Inn Express & Suites meeting space capacities chart below to help in your event planning. Hotel Planner specializes in Florence event planning for sleeping rooms and meeting space for corporate events, weddings, parties, conventions, negotiated rates and trade shows.

Meeting Room Name L x W x H
Banquet Space Layout
Crescent Tables Layout
Classroom Meeting Layout
Hollow Square Table Layout
U Shape Meeting Layout
Boardroom Meeting Space
Convention Booth Layout
Theater Layout
Reception Desk for Meeting
Registration Desk for Meeting
Kiva Room37 x 29 x 12100864/----63--------/--65----
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Kiva Room

1008 sq feet beautifully decorated. Meeting space will seat up to 65 people comfortably with table and chairs. Room has a wet bar area at the back which has a sink and granite countertop. Bathrooms located across the hall from Meeting room. Theater style 100 no tables. Room has access to outdoor patio for guest whom needs to step outside and take a break. Smoking is not allowed in hotel or meeting space yet you may step out to the patio and smoke. There is a meeting room policy which will be gone over before booking. Room is for setup of table and chairs only. No staff assistance. No bands or live music allowed. We allow music but at hotels discretion to the noise level.
Room Type:
General Meeting Room
Total Size:
1008 Sq. Feet
37 x 29 x 12 Ft.
Floor Level:
Ground Level
Natural Light?:
Built In Screens?
Built In Stage?
Built In A/V?
Amenities Available
  • Coffee/Tea Setup
  • Projection Equip.
  • WIFI Internet
  • Podium
  • LAN Internet
  • Teleconferencing
  • White Board
  • Video Conference
  • Flip Chart
  • Air Conditioning
Half Day Rental:
$150.00 USD
Full Day Rental:
$250.00 USD
Kiva room maybe discounted with so many rooms booked and actualized. We required credit card to hold. Cancellation policy is 48hrs
Kiva Room Meeting Space Thumbnail 1
Kiva Room Meeting Space Thumbnail 2
Kiva Room Meeting Space Thumbnail 3
Photo of Kiva Room

Testimonials: Why use Hotel Planner?

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"Everything went great. The hotel and it's Management anticipated our every wish and took care of us. It went so well that I have booked our conference there for next year. I have passed the web site on to others and will continue to do so. The Machinist Union is always setting up events all over the world, and I will continue to pass this information on to my brothers and sisters." S.C. - Biloxi, MS

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